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"Social media, then, can help you become a better B2B sales professional, even helping improve sales. Understand how to use social media to your advantage in the highly competitive sales industry."

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"The elephant in the social media room at the moment is that most corporate social media initiatives to date have been tactical experiments. Of those, few have generated meaningful business results. Sure, people have built up Facebook Fans and Twitter followers or they have launched the odd viral video on YouTube. They have claimed these as a success, but in reality these metrics should never be the end goal. "

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"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways."

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"Blue Shield of California finds social apps and rewards engage its employees in wellness programs, sees potential for its insurance customers."

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"In the past, I used to think that community management and social media management are one and the same thing. It wasn’t until I actually started working as a community manager and then later as a social media manager, did I realize that there is actually a difference between these two titles even though the lines do sometimes blur."

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"In today's competitive landscape, customer service is more important then ever. Conversations now echo across sites such as Facebook, Twitter, LinkedIn, and other social media neighborhoods. It's leveled the playing field, enabling businesses of all sizes to interact directly with customers like never before. And because the voice of the consumer has never been more powerful or influential than in today's marketing paradigm, it has the potential to spread virally in an instant."

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"When P&G’s IT sleuths investigated why the company’s computers were running so slow, they found something surprising:

More than 50,000 YouTube videos were being downloaded from company computers every day. Along with watching videos, P&Gers were listening to 4,000 hours of music a day on Pandora, the personal playlist Web site."

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"As a shy person, I’ve believed for most of my life that being among new people required an elaborate social disguise, one that would allow me to feel both present and absent, noticed and unnoticed. I’d yearn for some sort of social recognition without the bother of having to be recognized, without that oppressive pressure to live up to anything that might get me attention in the first place. So I’d find myself executing oblique tactics — being stingy and stealthy with eye contact; wearing a mask of deep concentration; staring at an underappreciated object in the room, like a light fixture or molding — in hopes of discouraging people from engaging me in actual conversation while still conveying the impression that I might be interesting to talk to."

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"Social media and social technologies are beginning to erode the potency of the old stack but as yet they don’t make up a new stack, one that will transform enterprises because it is coherent and because there is a clear implementation path.

So, we talk a lot about social but as yet we don’t have a social system for the enterprise. We don’t have a social stack in the way that the last generation of CEOs had a Wintel stack – not yet anyway, but it is close to hand."

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"One of the things you might notice about these timely entities who claim to be from the social media realm is that they have a set of buzzwords at their disposal ready to “wow” their potential client or employer. These buzzwords can be picked up from simply monitoring a #socialmedia search on Twitter for a day or two: listen, connect, dialogue, share, and of course the mot du jour - ”engage”. For those who of have been inured to these common words, they know that – when these words are said on their own – they are equivalent to the guttural conversation utterances of “like” and “literally” – words that, through repetitive clumsy use, have nearly lost all substantive meaning and can no longer be recovered from that unctuous abyss of sloppy vernacular; simply put – these words are social media conversation fillers."

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"Social networks are a hot topic in the enterprise these days, despite being only one type of network deployed in a networked business. Many individuals and companies are talking about creating a ‘social layer’ in the enterprise and how that layer needs to be ‘woven’ into the ‘fabric’ of the enterprise. I’m not exactly sure what that means, but I do know that layers is the wrong metaphor for enterprise software, especially for front-office categories such as social software."

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"Companies with exemplary customer service understand that delivering a superior experience for consumers drives loyalty and improves top and bottom line results. There is no secret sauce, but there are some commonalities. Customer service standouts tend to have extensive employee training and talent management programs. They also tend to treat workers well by giving them incentives, robust career development paths and other benefits. "

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"Pendant que les entreprises réfléchissent sérieusement aux moyens de maximiser les avantages des médias sociaux, on doit aborder la question : Qui, dans l’entreprise doit être responsable des médias sociaux? Qui doit prendre les décisions concernant les technologies, les effectifs, ou encore les politiques concernant les médias sociaux et les interactions dans les médias sociaux? Qui dirige le spectacle?"

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"Social media tools such as Twitter and Facebook have helped Kaiser Permanente — the nation's largest nonprofit health care provider — grow its positive media mentions close to 500% in the last five years, says Vince Golla, who oversees the organization’s external digital reputation. "

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"Is it time for human resources professionals to go beyond the ‘toe-dipping’ stage with social media recruitment?

A survey at the end of last year by online recruiter Simply Hired found more than half of UK jobseekers now use social media to assist them in their job searches. Meanwhile, research firm Potentialpark has found that in Europe close to 100% of young jobseekers would like to interact with employers online, and that in the UK, Facebook (64%) is favoured over LinkedIn (52%) as a good place for employers to be present.

Some recruiters are using the leading social media channels simply to search and advertise, while others are building longer-term strategies, such as investing in permanent, interactive online talent pools.

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"gone are the days where Customer Support is done just via phone calls, email and discussion forums. Today people expect real-time, engaging experiences with brands on social networks like Facebook and Twitter. When they post they want answers, and if they don't get them they may lose interest in the brand. "

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Social media is too often a marginal activity that people are happy to leave up to a dedicated team elsewhere in the organization, rather than embedded in everything we do. This post looks in particular at how social media techniques can be applied to the process of product creation."

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« La philosophie d’IBM, c’est que les 460 000 IBMers dans le monde représentent l’entreprise et la marque. L’ecosystème a changé, le brand appartient aux clients et aux employés et on accepte de perdre le contrôle » "

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John Battelle, the founder and executive chairman of Federated Media Publishing, explains in this interview what it means to understand content not as a constellation of sites, but as a system of conversations – and looks at the implications for marketers. "

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