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Ten Reasons Social Media Will Not Replace Email
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2. Nearly all sites on the web that require registration require an email address
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3. Email notifies you of updates from all social networks you are a part of
Social Media And Management
"In order to determine whether management should understand and use social media one must consider the role of management."
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In his book Out Of The Crisis (1986) W. Edwards Deming said “We are living in prison, under the tyranny of the prevailing style of interaction between people, between teams, between divisions.” We must replace the idea that we need competition between people with cooperation. Present practices squeeze intrinsic motivation, self esteem and dignity out of people over their life time. The forces of destruction such as forced distribution of grades, merit systems, competition between people and groups, incentive pay, numerical goals, explanation of variances, and treating every group as a profit center. People are born with such as intrinsic motivation, self esteem, dignity, cooperation, and joy in learning.”
Maximizing Business Value from Enterprise 2.0 through Fun & Motivation
"I am a strong believer that organizations, should focus and facilitate the use of these tools in order to maximize organizational benefits. To drive value, I've often referred to the engagement factors and in this post I wanted to focus on ons of the factors, "Motivation".
How do we address motivation? Do we adopt the "build it and they will come" approach? No. But what about Wikipedia? it seems like complete "self-organization" has made it successful. But consider that only 1% of the people who visit Wikipedia actually contribute content. That's alright with a population set of the world, but 1% of your company may not be enough and if you have specific objectives you may need to motivate others to participate"
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In fact, bigger incentives causes worse results for cognitive tasks.
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Fun, as a design principle shouldn't be overlooked as it impacts the application design from look and feel, through context, content and process. It also should be addressed when designing events leveraging social computing technologies
More on Taking Social Media Policies Inside Enterprise 2.0 - Eight Issues to Consider
"Tech Republic recently posted on 10 things you should cover in your social networking policy. There has been a lot of discussion on this topic, including my prior post, Social Media Policy Outside and Inside the Enterprise. Like most policy discussions I have seen, this one focuses on social software use on the Web. However, it remains no less importance to have guidelines that also cover usage inside the enterprise. I think the ten points are very useful and eight apply to internal use, some more than others.
I am listing the points but reflecting on internal issues, rather than the external issues that Tech Republic focused on. I think that 8 of the 10 points are still relevant. "
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The company should encourage the use of social media for business within the enterprise but it needs to convey that in the policy. It still needs to define how it is best used and why it should be used, as well as the benefits.
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“It may seem obvious, but it is important that your policy define what is meant by “social networking” or “social media,” since the term means different things to different people.”
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Social Media Strategy Framework in 11 languages
"Given the extreme popularity of our Social Media Strategy Framework, we decided to translate it into other languages. The translations have been serialized on my blog over the last couple of weeks, and here they are compiled into a single post."
On Social CRM Options
"The discussion around Social CRM is entering a phase whereby we are trying to move away from turning around in circles about semantics, towards a more practical and pragmatic approach that businesses can identify with so as to consider implementing it. I won’t deal with CRM Vendors here, as Social CRM can be seen as an extension to CRM. As a primer on SCRM I suggest you look at Bill Band’s article on Customer Think. The main idea that we all do agree upon is that we need to become customer-centric in order to respond to their changing needs and expectations, and this may have some major ramifications on the way we organise our businesses."
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We have settled on the idea that we cannot manage what is being said about us (as long there is any Buzz we should be happy, right?). What we do need to do is understand what is being said and for which reasons
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Community and conversation is all - if the consumers trust the community, they will extend the trust to the brand
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7 enseignements sur le community management, par Chris Preuss, VP de General Motors
"Chris Preuss a le titre de VP GM Global Communications. Il a participé la semaine dernière à un tchat sur le blog bien connu Fastlane. Interrogé sur la stratégie digitale du groupe GM, il nous livre plusieurs réflexions enrichissantes.Si les billets sont légions autour du thème "les 10 commandements d'une bonne stratégie sur les médias sociaux""
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une présence sur les médias sociaux fait partie de la stratégie globale
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A cela s'ajoute un élément évidemment décisif : l'appui mais surtout l'implication de la direction : "we've gotten huge support from leadership.". En effet, lorsqu'on observe les nombreux invités qui participent aux discussions sur le blog, on voit que le management n'hésite pas à mouiller la chemise : "Fritz is spending several hours a week answering his blog weekly", confirme CP.
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How Twitter and Crowdsourcing Are Reshaping Recruiting
So think of the untapped potential opportunities for companies looking to source and attract talent. As social media is used inside the company to increase collaboration, communication and innovation, it's become important for recruiters to locate prospective employees who are also users of social media. Using Twitter can level the playing field so that smaller firms can find those people as effectively as the Fortune 500 do. And those companies who have turned toward Twitter have found it an efficient way to identify passive job candidates who might not be scanning job boards.
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Some companies are going beyond posting tweets about new positions to using the wisdom of the crowd to actually write a new job description
What Social CRM means for the IT Department
Though the theme of today’s meeting is “Is Social CRM for Real?”, I suspect that many of the people at today’s meeting will actually be thinking “What exactly is Social CRM and what does it mean to me?” Of course this question has been asked and answered in a number of blog posts by various members of the SCRM community, but the perspective of the IT department has been largely ignored. So in preparation for today’s meeting I thought I’d take a pass at trying to explain what Social CRM means from an IT department perspective.
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From a business systems point of view, becoming a socially-driven business requires that you re-think and re-engineer your business systems and processes in order to take advantage of Web-based social tools, technologies, and concepts.
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With Enterprise 2.0 tools the asset being leveraged is employees. With Social CRM the asset being leveraged is the customer.
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Adidas’ Internal Communication Team on Enterprise 2.0
A nice updated slideshow of Adidas’ Christian Kuhna on their implementation approaches and lessons learned.
Role of social software and networks in knowledge management
Social software provides an answer to the 'why' question. It is a means of giving people what they want in terms of their traditional knowledge management activities, in a way that also benefits the firm.
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski
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"Online social networks are most useful when they address real failures in the operation of offline networks," says Piskorski.
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Corporate marketers by and large struggle with how to use social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another channel to get people to click through to a site.
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Forget Gen Y: Gen X is Making Real Change
Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
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Forrester's analysis is that despite their different view of technology, Gen Y, Millennials, or whatever you want to call those 29 and under, don't yet have the clout within organizations to make real change.
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Even if Gen Y was significantly better at using social software, it wouldn't matter at this point. Obviously younger employees will increase their stature within organizations as the years pass. But the idea of Millennials at the vanguard of innovation in the enterprise is a myth
Corporate Social Media, from Macro to Micro
This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition.
In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page.
Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Not good.
Productivity and Time Wasters in Social Media
We all want to be more productive and know that where we’re spending our time is worthwhile. I’m asked this question a lot and I see it of others, so I wanted to discuss, in specifics, some of my most productive activities in social media, and some of the biggest time wasters I encounter (and avoid wherever I can).
First, it’s probably helpful for me to articulate my goals for social media participation. Mine might be different than yours, so you need to bear that in mind when reading this. I’m looking at these tasks and activities through this specific lens.
The Social C.R.M Iceberg
Greg Oxton from the Consortium for Service Innovation (CSI) shared with me a model for understanding how engaged enterprises really are:
* 1% of customer conversations are assimilated as organizational knowledge
* 9% of customer conversations touch the organization, but no learning occurs
* 90% of customer conversations never touch the organization
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But before you leap into reinventing your processes for transformative value, step back. You can't collaborate with your customers before you learn to collaborate with your employees. In the spectrum of risk taking, its best to deploy from the inside-out.
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Fundamentally, they only way we can find information is with each other, and with each other it can be knowledge. Search returns relevant results. Relevancy is good, it saves time. But it differs from answers. Information has no value until it informs a decision, and when it does, you can measure its value. Answers can come from your own judgment upon information, which is only truly possible with information in social context, but you should at least leverage the judgment of others.
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enterprise2.0 (33)- socialsoftware (17)
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- adoption (13)
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