Bertrand Duperrin's Library tagged socialinfluence →  View Popular, Search in Google

A much ignored subject in conversations about the workplace is the role that social influence plays. Recent research shows that when making decisions (any kind of decisions) we are much more influenced by known peers than we are by anonymous people or anonymous information inputs. It is the people that we know and trust that we consider the most credible sources of information. Because we’re much more connected to each other online, we’re influencing each other more than we ever used to.

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