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Social Business Design
"This is why Social Business Design matters, allowing companies to:
* Articulate the approach to creating a social business: “intentional creation of dynamic and socially calibrated systems, process, and culture.”
* Utilize a mutually exclusive, collectively exhaustive framework for analyzing the current state of business via four archetypes: ecosystem, hivemind, dynamic signal, and metafilter.
* Outline how functions can apply social business principles within their areas of practice: customer participation, workforce collaboration, and business partner optimization."
Social Business Design = Web 2.0 + Médias sociaux + Entreprise 2.0
En ce moment c’est la saison des conférences et l’actualité est particulièrement riche cette semaine avec la 140 Characters Conference à New York et l’Enterprise 2.0 Conference à Boston. Médias sociaux et entreprise 2.0… deux domaines qui suscitent beaucoup de bruit et de créativité mais qui ne se mélangent pas. Une des raisons principale qui fait que ces deux domaines sont jusqu’à présent restés hermétiques est parce qu’ils répondent à des objectifs différents et surtout fonctionnent différemment (notamment dans la motivation et les dynamiques sociales sui régissent les interactions).
C’est dans ce contexte que le Social Business Design fait son apparition avec l’ambition d’unifier ces deux pratiques en une sorte de Théorie du Tout : From Social Media To Social Business Design.
From Social Media To Social Business Design
While I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organization. Can "social media" save GM? It's unlikely that media can save any organization grappling with changes in their business environment. But what if organizations of that size were able to act preemptively before market conditions forced them into similar predicaments?
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If the big picture is business transformation, it's going to take more than a few tweets to get there.
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