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22 Nov 09

Social Business Design: Web 2.0 NYC

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socialbusiness socialcrm marketing socialbusinessdesign organization network

16 Oct 09

Social Business Design

"This is why Social Business Design matters, allowing companies to:

* Articulate the approach to creating a social business: “intentional creation of dynamic and socially calibrated systems, process, and culture.”
* Utilize a mutually exclusive, collectively exhaustive framework for analyzing the current state of business via four archetypes: ecosystem, hivemind, dynamic signal, and metafilter.
* Outline how functions can apply social business principles within their areas of practice: customer participation, workforce collaboration, and business partner optimization."

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socialbusiness socialbusinessdesign process culture framework socialcomputing

16 Sep 09

2020 Social Position Paper Social Business Strategy

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socialbusiness socialbusinessstratregy strategy socialcrm customers clients innovation marketing alignment operations

23 Jun 09

From Social Media To Social Business Design

While I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organization. Can "social media" save GM? It's unlikely that media can save any organization grappling with changes in their business environment. But what if organizations of that size were able to act preemptively before market conditions forced them into similar predicaments?

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enterprise2.0 organization ecosystem GM socialmedia socialbusinessdesign socialbusiness businesstransformation

If the big picture is business transformation, it's going to take more than a few tweets to get there.

09 May 09

12 Rules For Bringing 'Social' To Your Business

The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.

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social socialmedia socialnetwork socialbusiness adoption business networks socialnetworks value businessprocess measurement evaluation metrics organization management networkedconomy

Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.
the network (the Web or enterprise or both) is about who is on it and how involved they are. Whether this is a customer community, an internal Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure
10 more annotations...
- I continue to see a lot of people using the nearest tool at hand, rather than the right tool for the job. The Web 2.0 era (the last five years or so) has shown that there where many important design patterns that were missing in the software models we used on our networks previously
- But sitting back and waiting for the world to involve your business in what they do is just no longer an option.
- Popular social channels and services are important but are the smaller part of the social business story.
- "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships
- Add a social dimension to your business processes.
- If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions.
- Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages
- Censorship kills participation.
- If you're not sure where your organization ends and the network begins, you're doing it right.
- The basic rule: Everyone involved in a social relationship must get something out of it or there's no reason for it. Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.