Bertrand Duperrin's Library tagged socialbookmarking →  View Popular, Search in Google

"Not sure what you would think, but I strongly believe that social bookmarking and social tagging are still an important and rather critical part of a successful Enterprise 2.0 adoption strategy. I would even go one step further and state that social bookmarking / tagging are probably essential key elements behind the social computing philosophy altogether. Yet, it’s interesting to see how they both keep getting neglected time and time again, when they are just so critical. I mean, can you imagine … having your business put together and create a massive index of must-have links with annotations and tags across the board that would help you re-find content much much easier than through just the traditional taxonomies? No, neither could I."

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"People are also different on the Web vs. the enterprise. One of the big success factors in many Web 2.0 approaches is population size. A Forrester study showed that 16-18% of users between 18-40 have tagged Web content. 16-18% is a lot when you consider the millions and millions of people who surf the Web, but not a lot in the context of a 30 person work team or a 500 employee company. Recent case studies published from MITRE and BUPA indicate that the level of participation in the enterprise tends to be more around 10% of users. People at work also have less time and motivation to participate in social software: they are focused on deliverables and deadlines and do not often have the spare time or incentive to focus on sharing and tagging information. They also have more concerns about privacy and security, given that their tags and tagging profile may be made visible to other employees."

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