socialanalytics - Bertrand Duperrin on Diigo

Feb

23

2012

Q&A with Yaniv Corem, gamification expert at IBM Research

"Yaniv Corem joined IBM Research – Haifa in June 2010 after completing his undergraduate work at the Technion – Israel Institute of Technology, and earning his master’s degree in architecture and computer science from MIT. Aside from his enthusiasm for rock climbing and bouldering, Yaniv is passionate about projects that use the "wisdom of the crowd" to solve difficult problems, complete tasks, gather data, and more."

ibmresearchnews.blogspot.com/...corem-gamification-expert.html

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gamification ibm ibmresearch learning adoption rewarding rewards socialanalytics motivation

Gamification is the process of using game thinking and game mechanics in non-game applications to increase engagement. Game thinking can be used to make almost anything fun and encourage people to get involved.
Games bring out that sense of competition within a safe and fun environment, where learning takes place naturally
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- It's not just competition that does the trick, but an entire set of attributes that make games such powerful tools for learning. Gamification creates a safe environment in which to experiment without suffering the consequences. It also brings in the aspects of new experiences, cooperation with other players, and just having fun.
- Competition can be an extrinsic motivator, for example, for a student competing with other students for the best grade on a test. But competition can also be intrinsic, when people push themselves to achieve a certain goal.
- It takes complex learning processes and breaks them up into smaller chunks called levels. At each level, a user/player is asked to perform specific tasks that help teach how to use the product. In return, the users are awarded points, badges, or titles.
- An interesting byproduct of gamifying a community is the social analytics, such as finding the major contributors; the most helpful contributions; the interaction among community members, and more.
- The report also notes that by 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.

Sep

30

2011

The Time for Social Improvisation Is Over

"An important theme in the articles and blogs I've been reading recently is that it's time for social to grow up and leave childish things behind. Childish things like individual departments within an enterprise improvising ideas for social in an uncoordinated, decentralized fashion, with the nominal center for social (Customer or Public Relations) carrying the can when it all goes wrong."

www.internetevolution.com/author.asp

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socialbusiness enterprise2.0 strategy silos ROI measurement socialanalytics influence

The development of social analytics may not yet be mature, but it's advanced enough that there's a new buzzword for it: "socialytics." The motivating theme across this emerging range of tools is that social should cease being based on intuition and guesswork. It's possible, instead, to identify vectors of social activity which produce reliable ROI.
This is where "socialytics" come in, of course. As a baseline, it's necessary to conceptualize success in social in more meaningful terms than merely reaching large numbers of customers and potential customers
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- In simple terms, the opinion-makers are the pundits whose voices are heard above the crowd and who have the ability to drive interest and -- hopefully -- sales. These individuals are desirable as brand advocates or merely as referrers -- people who post influential reviews.
- Many commercial social analytics platforms are now available. Good socialytics should be able to collect relevant data across the full range of social networks.

Jul

25

2011

Want to See the Future of Social Business?

"There are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not. There are executives who have thousands of followers, and there are executives that have none.

There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” But there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick."

www.cloudave.com/...-the-future-of-social-business

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socialbusiness IBM SPSS atlas analytics predictions sentimentanalysis sentiment socialnetworks Lotusconnections casestudies gamification socialanalytics Cognos

IBMs Social Business Stats

Internal

External

17,000 individual blogs
1 million daily page views of internal wikis, internal information storing websites
400,000 employee profiles on IBM Connections, IBM’s initial social networking initiative that allows employees to share status updates, collaborate on wikis, blogs and activity, share files.
15,000,000 downloads of employee-generated videos/podcasts
20 million minutes of LotusLive meetings every month with people both inside and outside the organization
More than 400,000 Sametime instant messaging users, resulting in 40-50 million instant messages per day
29,000 communities
Over 25,000 IBM employees actively tweeting on Twitter
Over 300,000 IBM employees on Linkedin
Approx. 198,000 IBM employees on Facebook

The IBM Social laboratory is also using gamification and crowdsourcing principles to reduce the cost of internal projects. Schick cited a language translation and localization effort for product manuals that typically cost the company millions. Yet IBM was able to significantly reduce the expense and increase accuracy by awarding points to employees who helped translate the documents. Employees with the highest point totals earned money for their charities.
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- Social analytics is playing a huge role in not just making recommendations of content, people and communities, but in recommending what an organization need do to better its financial results. By using Cognos Consumer Insight technology, we’ve got detailed insight into the interaction of people and content.”
- Think of Atlas as both a map and periodic table of social elements, used to determine how people interact. “It can mine who’s reading who’s blog, who is subscribing to who’s social bookmarks and who is subscribing to specific communities,” explains Schick, “It can identify and draw relationships between people and how they collaborate by analyzing instant messaging, Notes Domino, Outlook Exchange and other messaging solutions.”
- When IBM integrates their Cognos Consumer Insight solution with IBM Connections, they are able to conduct sentiment analysis across their communities, blogs, activities, discussion forums, and micro-blogs to determine if projects are going well or not. Add Atlas technology to the mix, and IBM can also analyze sentiment in email. With that powerful concoction, predicting the viability of internal projects will get easier.

Aug

12

2010

Customer Enablement Technology « Social CRM ideas by Mark Tamis

"The boundary between the technologies in the home and at the office is becoming less marked, but I still have the impression that the products developed are evolutionary rather than revolutionary – blogs, wikis, communities and so on with an ‘enterprise control’ layer – nothing disruptive as such. If you look at Gartner’s Magic Quadrants on the subject, you see that there are some big and a plethora of smaller actors (ripe for a round of consolidation?) with all of them having more or less the same feature set. So the question that arises in my opinion is where do we find inspiration for software innovation?"

marktamis.com/...customer-enablement-technology

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software softwareinnovation socialsoftware customers partnership socialcrm socialcustomer customerenablementtechnology analytics socialanalytics customerfeedback feedback

Analytics is going to be the hot topic the next 2-3 years, and in my opinion especially when we start combining Social Network interactions and interrelations with transactional customer data in our CRM systems.
but again these are systems are developed by ESVs from the point of view of enterprise needs. Ideas are funneled into business processes, lost to the customers because they are left to ‘wander off’ to be worked upon behind closed doors.
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- Where an ESV can add value is by devising platforms that are designed from the outset to facilitate interaction and engagement between all actors of the collaborative value chain, and in particular to capture the customer’s job-to-be-done and facilitate collaboration that leads to the desired outcomes. Facebook, blogs and Twitter are interesting platforms but when customers post comments or ideas for a company – they do so with the hope that the company is listen AND will do something about it AND will acknowledge and give them feedback
- ESVs could focus more on providing solutions that help the customer partner with the enterprise

Aug

4

2010

Six Social Business Trends To Watch

"Here are the major trends that all organizations seeking to become 21st century digital natives should watch closely this year:"

www.dachisgroup.com/...ocial-business-trends-to-watch

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valuecreation crowdsourcing socialsupplychain socialcrm communities openbusiness socialanalytics control businessprocess

The lesson here is that the network will always greatly outnumber you, so you must enlist it to participate in objectives everyone jointly values. The good news: Organizations are starting to listen this year.
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- The fact is, however, today’s business processes are mostly still closed, private activities between obscurely identified groups of people that happen largely inside little known silos of organizations. Not only are the processes themselves typically isolated and often disconnected from ground truth and many of their key stakeholders, but as the open source world discovered a decade ago, there are just too few eyes to ensure they are doing what needs to be done and in the best way possible. While the success stories of open innovation and other open business models have started to pave the way, only now are we seeing organizations realize the value of community-based processes conducted in the open and with network effects by default (everyone’s contribution creates observable value, large or small)
- Mining the collective intelligence of the social Web or an enterprise network is a tall order but there have long been concerted efforts to do so, with a growing number providing meaningful, actionable approaches. Whether it’s finding new ideas, identifying important trends, measuring sentiment, supporting customers, or whatever it is that needs to be done, keeping track of the galactic conversation still isn’t easy. However, the good news this year is that the tools and techniques of social analytics that deliver results are emerging,
- Listening to the social universe, both outside as well as within the enterprise, and then developing a desired response can be readily achieved by most organizations today.
- In other words, letting go of non-essential control will be a key success factor for Social Business leaders going forward.

Bertrand Duperrin's Library tagged socialanalytics → View Popular, Search in Google

Q&A with Yaniv Corem, gamification expert at IBM Research

The Time for Social Improvisation Is Over

Want to See the Future of Social Business?

IBMs Social Business Stats

Customer Enablement Technology « Social CRM ideas by Mark Tamis

Six Social Business Trends To Watch

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