social - Bertrand Duperrin on Diigo

08 Nov 09

Does Social Software Have a Place in the Enterprise?

"To save time, Byrne took a vote and the audience helped narrow his discussion down to a handful of topics:

* Can social software consistently bring real ROI?
* Will the social software marketplace consolidate?
* Should we socialize existing applications or invest in new social software?"

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socialsoftware enterprise2.0 ROI social terminology

I take the no side on this with the exception of certain scenarios," he said of social software consistently bringing ROI.
Similarly, another audience member mentioned treating social software as a separate entity is where the problem lies. Someone else suggested differentiating between two different architectures: is the business process correct for a 'webified' experience?
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- Several comments from the audience made it more than clear that there's something funky going on with our terminology. We were reminded of several current issues:
  'Social' makes a lot of people automatically think Facebook. What we need is something more professional sounding.
  Many companies have a policy to block social applications, as they associate them with nothing more than wasting time.

09 May 09

12 Rules For Bringing 'Social' To Your Business

The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.

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social socialmedia socialnetwork socialbusiness adoption business networks socialnetworks value businessprocess measurement evaluation metrics organization management networkedconomy

Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.
the network (the Web or enterprise or both) is about who is on it and how involved they are. Whether this is a customer community, an internal Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure
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- I continue to see a lot of people using the nearest tool at hand, rather than the right tool for the job. The Web 2.0 era (the last five years or so) has shown that there where many important design patterns that were missing in the software models we used on our networks previously
- But sitting back and waiting for the world to involve your business in what they do is just no longer an option.
- Popular social channels and services are important but are the smaller part of the social business story.
- "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships
- Add a social dimension to your business processes.
- If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions.
- Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages
- Censorship kills participation.
- If you're not sure where your organization ends and the network begins, you're doing it right.
- The basic rule: Everyone involved in a social relationship must get something out of it or there's no reason for it. Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.

21 Jan 09

Strategic heading by G. Oliver Young

if we replaced every employee tomorrow with a Gen Yer the average enterprise still would not be able to use Enterprise 2.0 to its full effect.”

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generationy enterprise2.0 management collaboration social customers suppliers process

How many managers are truly equipped to manage to social, collaborative workers? We’re not particularly good at managing to team goals today. How would the average enterprise incent and compensate workers in a truly social enterprise?
Without social processes even the most game employees will struggle taking full advantage of Enterprise 2.0, and retrofitting will take some time.
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- many firms are either not prepared to make use of those insights or do not have a ready supply of external folks ready or willing to help.

16 May 08

Should Your Company Play Catchball? | The Relationship Economy......

a communication process in which parties engage in a series of information exchanges about the means for achieving a particular objective. The purpose for the exchange is to build consensus around the best approach for achieving an objective. Catchball is based on the belief that the best approach will evolve from the back and forth exchange of information between the person who is responsible for achieving the objective and the persons who will be most influential in achieving it. The secondary benefit from using catchball is a higher degree of commitment to achieve the objective.”

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catchball socialutions social project communication hoshinkanari

“a communication process in which parties engage in a series of information exchanges about the means for achieving a particular objective. The purpose for the exchange is to build consensus around the best approach for achieving an objective. Catchball is based on the belief that the best approach will evolve from the back and forth exchange of information between the person who is responsible for achieving the objective and the persons who will be most influential in achieving it. The secondary benefit from using catchball is a higher degree of commitment to achieve the objective.”

24 Apr 08

Corporate Antisocial Behavior: the Enemy is Us. « ITSinsider

Enterprise 2.0 tools simply won’t change basic human nature. It will be a new opportunity for change management or perhaps business social process re-engineering that will enable these tools to deliver on their powerful capability for the enterprise.

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enterprisesocialsoftware enterprise2.0 management social

30 Mar 08