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12 Rules For Bringing 'Social' To Your Business
The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.
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Strategic heading by G. Oliver Young
if we replaced every employee tomorrow with a Gen Yer the average enterprise still would not be able to use Enterprise 2.0 to its full effect.”
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Should Your Company Play Catchball? | The Relationship Economy......
a communication process in which parties engage in a series of information exchanges about the means for achieving a particular objective. The purpose for the exchange is to build consensus around the best approach for achieving an objective. Catchball is based on the belief that the best approach will evolve from the back and forth exchange of information between the person who is responsible for achieving the objective and the persons who will be most influential in achieving it. The secondary benefit from using catchball is a higher degree of commitment to achieve the objective.”
more fromwww.relationship-economy.com
Corporate Antisocial Behavior: the Enemy is Us. « ITSinsider
Enterprise 2.0 tools simply won’t change basic human nature. It will be a new opportunity for change management or perhaps business social process re-engineering that will enable these tools to deliver on their powerful capability for the enterprise.
more fromsusanitsa.wordpress.com
The FASTForward Blog » A dozen papers you should read in the world of Enterprise 2.0: Enterprise 2.0 Blog: News, Coverage, and Commentary
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Why Enterprise 2.0 Won't Transform Organizations - Harvard Business Online's Tom Davenport
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Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
more fromwww.useit.com
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