Bertrand Duperrin's Library tagged → View Popular, Search in Google
"The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. "
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CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment
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Companies that outperform their peers are 30 percent more likely to identify openness
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"I put on my curmudgeon hat and had another look at Social. I voiced my concerns about Social Business, its challenges, its extremely high dependence on people for data quality and business information, as well its cannibalisation of your current business offerings.
Now, it’s time to voice my concerns about Social Enterprise. And well about time, after this long introduction…"
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An enterprise is an organisation where your colleagues aren’t intimate friends, but complete strangers
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An Enterprise is anti-social by nature.
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"“Social is hard!” is something I hear repeatedly by most of my clients and those I talk to. It is one of the issues I continually run across in my work with organizations trying to better understand social software and collaboration tools for their organization as well as helping vendors better understand their gaps and how to close them as social scales.
I have my “40 Plus Social Lenses” that I use to set foundations and understandings to better see issues, gaps, and understand the potential ways forward. Everything requires testing and rarely does the good solution work everywhere as there are no best practices, because what we are working with is humans and how they are social. Humans and how we interact is not simple, we are not simple social creatures."
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Not only does culture come from global cultural differences, but understanding an organizations culture is also essential as many times the organization has its own ingrained ways of handling things and its culture is broadly adopted through learning or other less formal enculturation patterns
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Far too often the tools have been created outside of the depth of understanding of human social interactions and implemented by IT whom, as was brilliantly broad brush stated by Maciej Ceglowski of Pinboard, is as relevant to do the work as having a Mormon bartender
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""This business model is right for a company selling Purina Dog Chow, circa 1970."
"There's no way we could ever be this collaborative."
Both are comments I got about my book, back in 2009, about setting direction, collaboratively. The first is from a Google executive; the second, from an exec at Cisco. Same business model architecture, two entirely different responses: obvious or unachievable."
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I have used the term social era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. It's something that allows organizations to do things entirely differently — if we let it become the backbone of our business models.
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Lean, not big
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Social media is too often a marginal activity that people are happy to leave up to a dedicated team elsewhere in the organization, rather than embedded in everything we do. This post looks in particular at how social media techniques can be applied to the process of product creation."
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Social Research. It’s now easy to find data about new opportunities, such as customers complaining about business problems or competitor products. And it’s easy to get customer feedback on problems with our own products.
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Ideation. One of the most painful parts of any product creation process is prioritization – we can never make a “perfect” product. There will always be some compromise in terms of functionality or cost. New ideation platforms, such as SAP’s Idea Place offer an opportunity to ask customers and potential customers to give their feedback directly on possible new features and what compromises to make.
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""Social is running out of hours. Social is also running out of people," concluded George Colony, chief executive of analyst firm Forrester Research, speaking today at the LeWeb conference here. What he means: people don't have any extra time for social networking, and it's a saturated market. "
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regarding saturation, Forrester found that 86 percent of people have adopted social networking services. In Canada, it's 88 percent, and in Poland, 95 percent. Urban areas of China are at 97 percen
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The next wave of social services will be "more efficient and more time-saving," he said.
"In today’s increasingly dynamic business environment, organizations must continuously adapt to survive. Ironically, change management has become a major bottleneck. Inefficient offline reviews are disconnected from daily operations and unresponsive to evolving requirements. Organizations’ need a practical mechanism for managing controlled variance and change in-flight to break the logjam."
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The more flexible an organization’s systems infrastructure, the better it can support desired or necessary change
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The last forty years of mainstream business computing brought tremendous efficiencies through standardization, but this was predicated on relatively static models of processes, data, and capabilities.
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"For me and the decision makers I talk to, SCRM is simply taking traditional CRM and adding multichannel social technologies, social analytics and social engagement strategy to help Sales, Marketing and Customer Service be more productive."
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Social CRM is a business philosophy that expands the borders of traditional customer relationship management beyond information, process and technology to people, conversations, and relationships. The focus of sCRM is on people (i.e. customers, partner, suppliers), their relationships with other people, and the ongoing conversations that are occurring about the Company and its products. Finally, sCRM is also about engaging with customers and prospects, not controlling them, and establishing bonds of trust (hopefully love) between the Customers and the Company
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"This morning I am presenting to the Council of Chief Privacy Officers in Montreal. My subject is social media in the enterprise and particularly why they are good for business. The presentation includes examples and links to social media policies."
"Some people think that "social computing" in the workplace is a camel's-nose concession to frivolity. They hear "social" and think they're hearing the opposite of "business" (as in, "it's a social occasion") or the opposite of "significant" (as in, "just a social acquaintance"). They're wrong.
The opposite of "social" is "antisocial" – and it's time to replace antisocial IT with something that knows how to behave like a useful and valued colleague."
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When a person is said to be antisocial, it means we'll get grudging and disagreeable responses to our requests. It means we can't hope for thoughtful notice of facts or events that might be important to us. It means little ability, or inclination, to start or maintain a conversation based on current events or shared interests. These are exactly the characteristics of old-model IT.
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We need something better: something that tells us when something has happened that there's reason to think would interest us
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"I am convinced that social business technology can be a major part of a company’s efforts to increase employee engagement."
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But you need a system that keeps a broad spectrum of employees informed and up-to-date about what projects are underway and what problems need solving. Giving each employee a dashboard page on a socially-enabled intranet and including on that dashboard an activity stream or micro-blogging application like Yammer or Present.ly can help. It gives people a view into what’s happening, and it also increases the likelihood that relevant information will flow to people who need it without their having to search for it.
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If our SharePoint intranet at that time had a profile system in place that allowed all employees to tag themselves according to their areas of skill, then Steven could simply have searched on “Silverlight” and found everyone in the company who was a potential resource to him.
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"# Education is not going to help. The world is full of well educated tyrants.
# Holding up the examples of new businesses like Zappos does not work. There is nothing in the way a Zappos operates to which an existing businesses can relate. By all means explain the differences but leave it at that. Let management work through this for themselves. It might make a model for the future.
# Tools are not going to help. No amount of layering social tools will encourage staff who are stuck unless they see those tools as a way of relieving stress that is not tied to concerns about management.
# Talking about cultural change will not work. This is not about culture, it is about behavior. The two are related but different.
# A continuing emphasis on top line performance wont work. Selling more by simply layering social elements does not work for the reasons outlined and a lot more besides."
Many managers these days face a social dilemma. They want to use social media to get input from many different customers and employees, because they know that an organization's judgment is improved if its ideation and decision processes incorporate insights from multiple perspectives. But they can't bring themselves to let employees use social media at work, because they fear too much social activity will hinder productivity. While we're all becoming familiar with tweets, profiles, writing on walls, and open online discussion, the key to turning those conversational activities into business value has been elusive."
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But work effectiveness also demands that people share their knowledge and expertise with each other. That's where social media comes in.
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In both cases, the combination of the social and structuring aspects of technology ensures that online social activities are oriented to getting work don
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"The tools, technologies, and methods we deploy in business are used as they cause the business (the asset) to perform better: bottom line down or top line up, simple stuff. This seems to have been forgotten. Some of the newer tools – such as social business design – can add value in this content, but they are only tools. If they make sense and add value, then they will be adopted. If not, then they will wither and die. For many companies, it looks like they will only provide marginal utility."
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many marketing machines and practitioners have forgotten that for these tools to be adopted they need to add value, and that it’s hard for them to add value in the command-and-control structures that exist in most companies.
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They’re focused on managing that central asset and there is currently no proof that these new techniques can do that any better than existing practices. As Dennis pointed out, the kinds of management structures to use these new tool in this context don’t currently exist.
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"The impact of new technologies, especially the web 2.0 ones, and social networks will dramatically change many HR systems. A few examples:"
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Issues around privacy, corporate image vs. personal image, intellectual property, etc. will generate a new number of legal issues, coming in addition of current labor laws.
"My take. The promise of convergence between consumer social computing and large-scale enterprise technology is at hand, making this a vibrant and creative time. As definitions of consumer and enterprise blur, future success belongs to vendors that innovate and adapt to evolving perceptions around what “enterprise” actually means."
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Chatter introduces an important concept of software that combines messages from machines with status updates from people in a simple interface.
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Chatter’s ability to create feeds for not just people, but content and applications is both its unique feature and its most important benefit
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"To save time, Byrne took a vote and the audience helped narrow his discussion down to a handful of topics:
* Can social software consistently bring real ROI?
* Will the social software marketplace consolidate?
* Should we socialize existing applications or invest in new social software?"
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I take the no side on this with the exception of certain scenarios," he said of social software consistently bringing ROI.
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Similarly, another audience member mentioned treating social software as a separate entity is where the problem lies. Someone else suggested differentiating between two different architectures: is the business process correct for a 'webified' experience?
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The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.
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Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.
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the network (the Web or enterprise or both) is about who is on it and how involved they are. Whether this is a customer community, an internal Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure
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if we replaced every employee tomorrow with a Gen Yer the average enterprise still would not be able to use Enterprise 2.0 to its full effect.”
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How many managers are truly equipped to manage to social, collaborative workers? We’re not particularly good at managing to team goals today. How would the average enterprise incent and compensate workers in a truly social enterprise?
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Without social processes even the most game employees will struggle taking full advantage of Enterprise 2.0, and retrofitting will take some time.
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a communication process in which parties engage in a series of information exchanges about the means for achieving a particular objective. The purpose for the exchange is to build consensus around the best approach for achieving an objective. Catchball is based on the belief that the best approach will evolve from the back and forth exchange of information between the person who is responsible for achieving the objective and the persons who will be most influential in achieving it. The secondary benefit from using catchball is a higher degree of commitment to achieve the objective.”
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“a communication process in which parties engage in a series of information exchanges about the means for achieving a particular objective. The purpose for the exchange is to build consensus around the best approach for achieving an objective. Catchball is based on the belief that the best approach will evolve from the back and forth exchange of information between the person who is responsible for achieving the objective and the persons who will be most influential in achieving it. The secondary benefit from using catchball is a higher degree of commitment to achieve the objective.”
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