Bertrand Duperrin's Library tagged → View Popular, Search in Google
"In my last post Don't Cross the Streams, I challenged the idea that integrating multiple sources of information into activity streams is a good thing. This struck a nerve with some people (mainly vendors) while others completely agreed with me. A friend of mine an fellow industry analyst suggested that I follow up by posting possible solutions, so below are the few of the areas I think can help: "
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Not everyone wants to see status updates in the same place they see support tickets or new sales opportunities.
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If we are going to continue down the path of taking dozens of different pieces of information and cramming them into one place, then a single stream is not the way to go
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"An important theme in the articles and blogs I've been reading recently is that it's time for social to grow up and leave childish things behind. Childish things like individual departments within an enterprise improvising ideas for social in an uncoordinated, decentralized fashion, with the nominal center for social (Customer or Public Relations) carrying the can when it all goes wrong."
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The development of social analytics may not yet be mature, but it's advanced enough that there's a new buzzword for it: "socialytics." The motivating theme across this emerging range of tools is that social should cease being based on intuition and guesswork. It's possible, instead, to identify vectors of social activity which produce reliable ROI.
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This is where "socialytics" come in, of course. As a baseline, it's necessary to conceptualize success in social in more meaningful terms than merely reaching large numbers of customers and potential customers
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"When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc.
Once this organizational decision has been made most organizations then struggle with where community fits within their current suite of digital platforms and initiatives."
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Confused on where a community fits into their current suite of platforms and initiatives, some organizations experiment and create another entirely separate digital silo for community lacking any integration into those projects already in plac
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To truly activate and benefit from community it must be integrated with all of your digital initiatives and efforts, and this in turn will ultimately drive user adoption and success of the community.
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"Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job -- and a long line of software vendors, such as Cisco, SAP, Oracle, Microsoft, IBM and Salesforce.com, along with upstarts like Yammer, are hoping to position themselves as the platform to integrate social networking and business processes.
But will it work? And is it worth it?"
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"Clearly, social media has revolutionized how human beings interact," says Kendall Whitehouse, director of new media at Wharton. "It's logical to ask how it can transform internal business processes.
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Wharton management professor Nancy Rothbard says the introduction of social networking into office culture could have "profound" implications for the way businesses are structured. "The benefit of social networking is that it creates communities, but it creates a very different kind of community than offline communities,"
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"ConnectCollaborateContribute. C’est à la fois le slogan et la vocation de réseau social d’entreprise d’Alcatel-Lucent : Engage. Stéphane Lapeyrade, Communication manager en explique le fonctionnement et les objectifs, lors de son intervention à Media Aces.
Engage compte 41000 inscrits, 2000 groupes, 10 000 utilisateurs actifs et 2000 contributeurs par semaine… Des chiffres qui donnent le tournis. D’autant que le réseau social interne est un nouveau-né : tout juste créé en 2010. La clé du succès ? La liberté. La liberté donnée, à chaque collaborateur, de créer un groupe, sur le réseau social interne de l’entreprise. Libre encore, à chacun dans l’entreprise d’y souscrire et d’y contribuer."
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A commencer par l’édition d’un profil personnalisé. Comme sur Facebook, Viadeo ou Linkedin. Seules les cordonnées (mail, teléphone,…) proviennent de l’annuaire de l’entreprise. Pour le reste, chacun renseigne son profil à sa guise : description, parcours, expertise, centres d’intérêts professionnels… ou non. Chacun choisit la ou les photos qu’il souhaite associer à son profil, y compris des photos personnelles.
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Les salariés américains n’hésitent pas à publier des photos relatives à leurs hobbies
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"As far as I know, the phrase “Social Business Imperative” comes from the CEO of Jive Software, Tony Zingale (you can see a great slide deck of his on this topic here). But the idea certainly seems to also underpin any number of Jive competitor products – Moxie Spaces, SocialText, Cisco, Leverage Software, etc., etc. The idea of the social business is gaining attention and software makers are fighting to corner the market on the idea for their own product. So it’s an imperative to them."
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First: The Social Business Imperative
I’m hearing this concept and even this specific phrase more and more.
As far as I know, the phrase “Social Business Imperative” comes from the CEO of Jive Software, Tony Zingale (you can see a great slide deck of his on this topic here). But the idea certainly seems to also underpin any number of Jive competitor products – Moxie Spaces, SocialText, Cisco, Leverage Software, etc., etc. The idea of the social business is gaining attention and software makers are fighting to corner the market on the idea for their own product. So it’s an imperative to them.
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We can expect more spending on IT, but companies are still going to have to be very precise about how they prioritize projects.
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"Companies need an executive responsible for integrating the enterprise — a Chief Collaboration Officer (CCO). Increasingly, companies are embracing collaboration as part of their strategy to grow, by cross-selling products to existing customers and innovating through the recombination of existing technologies. But this won't work unless employees work effectively across silos"
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You need someone to look after the whole, by taking a holistic view of what is needed to get employees to work across silos.
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His job is to craft a holistic solution to collaboration, one that involves strategy, HR, product development, sales solutions, marketing, and IT. In short, he needs to be a masterful collaborator. Choosing a CCO is less about which role a person currently occupies and more about whether he or she has the skills. Pick the best collaborato
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By making social a layer, we (the vendors) can create solutions that bridge the gap between islands of applications, allowing you (the customers) to work in a far more efficient and effective way. We're (the industry) just starting to make this happen, but I hope that by working together we can avoid the integration issues that have plagued enterprise applications for decades. In my next post I'll discuss the standards that are being put in place to make this vision a reality, and how we're using them to develop Socialtext Connect. "
"To veterans of the technology industry, the fuss over social networking sounds all too familiar. Whenever a new and disruptive technology appears, there is initially a backlash against it before it becomes broadly accepted. Even a seemingly innocent application such as Microsoft’s Excel spreadsheet was greeted with much scepticism because managers assumed workers would use it to make lists of their fantasy football teams or their weekend shopping—which is exactly what they did and still do. But along the way, Excel has also become an invaluable business tool."
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Many companies are organised into strictly separate regional, product-line and functional “silos”, making it hard for people to share information beyond their immediate colleagues. And the rise of vast, globe-spanning corporate empires with hundreds of thousands of employees has left many folk isolated in small work groups run by managers who care only about their particular fiefs. As a result, efforts are duplicated and valuable information ends up being hoarded, not shared
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To improve matters, the intelligence community is developing a system called A-Space, a sort of Facebook for spies that holds profiles of analysts from various agencies and allows them to contact one another and to share large amounts of text, graphics, images and videos.
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"What will the next generation business enterprise look like?
Well, there is no crystal ball to give us an exact answer for sure. However, we can certainly call out some of the key characteristics of the next generation enterprise. These include: a geographically distributed workforce; the innate ability to embrace innovation both inside and outside the organization’s boundaries; flexibility in business processes to include customers, suppliers and partners; and perhaps most important, a culture of openness and shared ideas. Yes, I am talking here about the Next Generation Collaborative Enterprise (NGCE)."
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The Next Generation Collaborative Enterprise allows experts at any level to propose, create and execute without hierarchical or geographical constraints.
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This collaboration technology architecture incorporates mobility, security, synchronous and asynchronous communication, personalization, community, team spaces, borderless networks, and rich interactions
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When I attended Forrester's first Customer Experience Forum last month, I was struck by two themes that recurred through both the presentations on stage and the hallway conversations afterward.
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"Web plus one" may be a perfect first step in defining a multi-channel experience for your customers, but it's only that -- a first step. In my work, I've seen the insights about customer behavior and psychology that were spearheaded (and funded) by web groups trickle out into the rest of the organization, informing customer experience efforts far from the web. By feeding the work of these other groups back into the web group's work, the organization can take the next step toward developing a truly integrated customer experience strategy.
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This is no small challenge, and it's a rare organization that's ready for it. Channel-specific organizational silos rarely have incentives to coordinate their activities, and in many cases have stronger incentives to go their own way. When those silos regularly compete for the same ever-shrinking slice of the budgetary pie, the cultural antipathy between them can be systemic. It takes politically savvy leadership with a strong mandate to erode those barriers.
Blogs and wikis provide specific formats to content. There are behavioral format clues that differentiate a blog from a wiki, but under the covers it’s all content. Content elements have value beyond the formats and applications that hold them hostage — they’re enterprise assets that can be repurposed in other formats. The specific format of content (.pdf .doc .html) is really only relevant for consumption — to associate the ‘viewing’ of the content with an application that can display it. The semantics of the content itself doesn’t really care about the format (don’t hold me to that when I’m telling you how to create semantically-relevant formats), just ask your favorite search engine — it’s all words to them.
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Consider a simple ‘hostage’ example (one that I’ve been aghast as many UX designers have missed the significance of), a UI with the labels “Blog” and “Wiki” as two separate options for navigation.
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Sure, 2.0 technologies can increase transparency across organizations, but that’s all lost as you move across ‘closed’ solutions or formats, with no architectural layer to synthesize it all. One silo is simply replaced by another.
Internal communities contain members who are employees of a company. They are paid and can be fired. The panelists touched upon many issues and gave excellent advice.
The greater the collaboration (measured by hours of help a team received), the worse the result (measured by success in winning contracts). We ultimately determined that experienced teams typically didn’t learn as much from their peers as they thought they did. And whatever marginal knowledge they did gain was often outweighed by the time taken away from their work on the proposal.
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Too often a business leader asks, How can we get people to collaborate more? That’s the wrong question. It should be, Will collaboration on this project create or destroy value? In fact, to collaborate well is to know when not to do it.
In an organisation built upon traditional management structures with departments and the like, rigid reporting lines often make for poor communication channels and awkward cross department interactions. Those very structures designed to provide human resource control actually prevent humans from doing what humans do best – connecting. How on Earth does one quickly & easily connect to the right person in another area of the company for help when constrained into following hierarchical chains of reporting? This has been long recognised and working groups, committees and project focussed groups containing staff from across a number of departments or skill bases are commonplace nowadays.
Dr Karen Stephenson, a corporate anthropologist and lauded as a pioneer and "leader in the growing field of social-network business consultants” (Business 2.0 2006), and her company NetForm have been publishing work on social network (think social graph web peoples) analysis for years which quite clearly shows that no matter how one tries to enforce structure on people informal networks of people will emerge – normally based around a specific context. Yet the structure, the hierarchy prevails
It goes without saying that no matter how much talent a company might have, there are many more talented people working outside its boundaries. Yet all too many companies focus solely on acquiring talent, on bringing talent inside the firm. Why not access talent wherever it resides?
Some might say there's no way of doing so without sharply increasing the cost of complexity. New institutional practices can reduce these costs, however, as companies become:
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• Less transactional and more relational.
• Less "hardwired" and more "loosely coupled."
• Less focused on merely accessing external capabilities and more focused on rapid capability building for every participant.
• Less focused on the firm and internal silos and more supportive of richer cross-enterprise interactions and collaborations among workers. -
Companies must also participate in (and sometimes orchestrate) new organizational forms and structures called global process and practice networks.
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Downturns place companies’ talent strategies at risk. As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among potential employees, or drop the ball on important training and staff-development programs. But there is a better way. By emphasizing talent in cost-cutting efforts, employers can intelligently strengthen the value proposition they offer current and potential employees and position themselves strongly for growth when economic conditions improve.
Companies can maintain their attractiveness to internal and external talent by using cost-cutting efforts as an opportunity to redesign jobs so that they become more engaging for the people undertaking them. A job’s level of responsibility, degree of autonomy, and span of control all contribute to employee satisfaction. Head count reductions provide a powerful incentive to use existing resources better by breaking down silos and increasing the span of control for challenging managerial roles—thus improving the odds of engaging key talent in the redesigned jobs.
Although many companies aspire to promote easy interaction and coordination across departments, office locations, and pay scales, the "boundaryless" organization—like the paperless office—hasn't materialized.
The corporate silo is alive and well.
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"We were surprised by how little interaction occurs across three major boundaries: the strategic business unit, the organizational function, and the geographic office location," Stuart says.
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In other words, people talk to the very same people they e-mail. As electronic collaboration technologies further develop, this may change. For now, e-mail interactions seem to reinforce human relations.
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While Western economies are slipping into a recession, India's own economy is showing no sign of fatigue and is poised to expand at 7.5-8% in 2008. As a result, all the Indian CEOs I interact with are actively seeking to innovate and transform their products, services, processes, and even business models in order to drive global competitive advantage. And they are willing to harness cutting-edge technologies to fine-tune their market offerings, operating models, and customer engagement scenarios.
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