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"Imagine the power of social networks once they will be part of daily business and not mainly being used by consumers only. In spite of Facebook’s remarkable success so far, the truth is that we have thus far witnessed just the earliest beginnings of social networking’s power to fuel the real economy. Social networking will revolutionise business interactions, just as the Internet revolutionised retailing more than a decade ago. And the result will be a game-changing surge in innovation and productivity and a big leap forward in job creation and new growth opportunities."

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"A team of IBM researchers spends their days sifting through Twitter. They use live streams of tweets to develop machines that are smarter than the typical computer, an area of study known as "machine learning."

Using these tweets, they've developed technology that allows a machine to understand that some tweets are just background noise and others are newsworthy and important."

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"There are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not. There are executives who have thousands of followers, and there are executives that have none.

There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” But there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick."

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"I am very pleased to be back after ten years. The Wednesday morning keynote focused on the “Future of Social Business” Speakers include: Charlie Hill, Distinguished Engineer and CTO, IBM Collaboration Solutions; Kristen Lauria, VP of Marketing and Channels, IBM Collaboration Solutions; Chris Dziekan, Cognos Office of Strategy Executive; Mike O’Rourke, VP of Rational Strategy and Product Delivery; Mike Winter, Arichitect and Development Manager of Enterprise Content Management; and Irene Greif, IBM Fellow and Director, Collaborative User Experience."

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