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Bertrand Duperrin's Library tagged scrum →  View Popular

01 Jul 08

Scrum in marketing: making enterprises adaptive

Nowadays to be successful, a company has to be fast to adapt. Driven by business priorities, managers use progressive methods of product development aimed to cure the mistakes of traditional approaches. Some of these methods acquired the name of agile project management. These methods originated in R&D departments and now are introduced in marketing as well.

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agilemethods marketing projectmanagement agilemarketing scrum scrummarketing agility

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