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25 Nov 09

The 'social enterprise' comes of age

"My take. The promise of convergence between consumer social computing and large-scale enterprise technology is at hand, making this a vibrant and creative time. As definitions of consumer and enterprise blur, future success belongs to vendors that innovate and adapt to evolving perceptions around what “enterprise” actually means."

blogs.zdnet.com/projectfailures - Preview

enterprise 2.0 social computing crm vendors SAP chatter salesforce ERP

Chatter introduces an important concept of software that combines messages from machines with status updates from people in a simple interface.
Chatter’s ability to create feeds for not just people, but content and applications is both its unique feature and its most important benefit
3 more annotations...
- Chatter is software-is-social as in “software sending status updates.
- SAP’s Imagineering Group has done substantial work on the idea of placing sensors into the fabric of an organization. This concept is similar to Salesforce.com’s view of combining human- and machine-generated status messages into a single stream, although SAP’s vision is far more sophisticated and complete.

17 Nov 09

5 Impressive Real-Life Google Wave Use Cases

"Should you happen to be one of those people, we’ve got a number of different resources that you can use to get up to speed with Google Wave. This time around, however, we wanted to look at how people are actually using it now. From process modelling and customer service, to project collaboration, annotation, and gaming, the examples listed here highlight the power of the newborn medium, and in part, showcase what we can expect as the platform matures."

mashable.com/...google-wave-use-cases - Preview

googlewave collaboration realtime usecase casestudies SAP salesforce modeling customers customerservice RPG

10 Sep 09

Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone

Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?

Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.

www.web-strategist.com/...be-successful-with-tools-alone - Preview

crm socialcrm salesforce twitter socialweb brand technology process strategy change

Despite Salesforce’s technical announcement, this doesn’t mean success for their customers. Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change –key requirements that Salesforce is not equipped to provide.