Bertrand Duperrin's Library tagged salesforce →  View Popular, Search in Google

"An idea that is pervasive in corporations in both America and Europe and prevalent in business schools, management journals and textbooks is that the goal of a firm is to maximize shareholder value. It’s prevalent even though leads to unsound management practices. Jack Welch, considered by many to be a leading practitioner of the idea, recognized in 2009 that shareholder value is a result, not a strategy. Worst of all, maximizing shareholder value creates the risk of disruptive innovation."

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"Here's a very serious question: Are the tools your company's employees use to do their job more or less motivating to that end than the apps, games, and social services they use to do something other than their job? Put another way, does the software your people use for play improve the quality of their work, more than the software they use for work?"

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"Salesforce.com had originally said Rypple's software would be rebranded as Successforce, in a seeming jab at SAP, but those plans have changed. It will now be marketed as Salesforce Rypple. In a statement, Salesforce.com said it decided to keep the Rypple brand name due to its ample supply of "goodwill and equity.""

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"Paul carefully dissects the positioning of Radian6 as a Marketing Cloud, delivering astute cautionary points on the pitfalls of pitching it this way. Good advice that I hope Salesforce will sit up and take note of. As someone more interested in enterprise customer success than the buzz that fills the pipeline, Paul’s post highlights a bigger issue for Salesforce. They don’t get what they’ve got. Or if they do, they aren’t quite showing it in a way that will accelerate enterprise acceptance yet."

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"The social enterprise will be front an center at Salesforce.com’s Dreamforce this week. Here’s a reality check."

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"Salesforce’s Marc Benioff continued his now-epic stream of social business thought leadership at this week’s Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are in sales automation and cloud-based SaaS the right firm to take organizations fully into the social world of the 21st century?"

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"For me and the decision makers I talk to, SCRM is simply taking traditional CRM and adding multichannel social technologies, social analytics and social engagement strategy to help Sales, Marketing and Customer Service be more productive."

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"
The sales force automation (SFA) software market is growing rapidly, with companies such as Salesforce.com becoming dominant players in the enterprise software space. And yet, adoption of these systems is notoriously low. Recently, there has been research in the field of gamification for using game mechanics to solve business problems. So, what if you could apply gaming mechanics to SFA software to increase adoption by the sales force?"

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"Salesforce.com a annoncé une version gratuite de son logiciel de collaboration, Chatter, via une fonctionnalité qui permet aux utilisateurs payants d'inviter toute personne, même celle qui n'est pas cliente de l'éditeur, à utiliser ce service.

Chatter emploie des fonctionnalités classiques de réseau social comme les profils utilisateur, la mise à jour du statut, l'information en temps réel et le partage de fichiers. Maintenant, quand une personne acceptera une invitation Chatter , il recevra gratuitement ce service. Cette version aura cependant quelques limitations par rapport à d'autres versions du logiciel, tels que Chatter Plus, qui permet aux utilisateurs de « suivre » les données d'entreprises et de personnaliser leurs outils. Salesforce.com mise sur cette action marketing pour migrer les utilisateurs gratuits vers le modèle premium (15 euros par mois)"

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"So here's a simple message to understand and act upon: businesses that can harness that essential change will outcompete their rivals because they will be able to react much faster while operating with much lower costs.

This was brought home to me when I had a preview of the new Chatter-enabled FinancialForce.com — an accounting application that incorporates Salesforce.com's Twitter-like notifications stream — ahead of its announcement last week [disclosure: Salesforce.com is a recent consulting client]. In fact, the vendor has gone further than simply Chatter-enabling its application (easy enough, as it is built on Salesforce's Force.com platform, which incorporates Chatter). It has released an application called Chatterbox, which can be used to build rules to initiate a Chatter stream around any Salesforce or Force.com object. "

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"My take. The promise of convergence between consumer social computing and large-scale enterprise technology is at hand, making this a vibrant and creative time. As definitions of consumer and enterprise blur, future success belongs to vendors that innovate and adapt to evolving perceptions around what “enterprise” actually means."

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"Should you happen to be one of those people, we’ve got a number of different resources that you can use to get up to speed with Google Wave. This time around, however, we wanted to look at how people are actually using it now. From process modelling and customer service, to project collaboration, annotation, and gaming, the examples listed here highlight the power of the newborn medium, and in part, showcase what we can expect as the platform matures."

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Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?

Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.

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