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Going beyond the hype: Identifying Enterprise 2.0 best practices
Those trying to read the tea leaves about Enterprise 2.0 these days can see that the software at least has arrived in a bare majority of companies, even if it’s just Facebook or Twitter across the firewall. Genuine adoption and meaningful integration into business processes has certainly happened in a number of organizations, but is still the edge case today rather than the rule. That’s not to say the current case studies aren’t reporting gains, they generally are. But the message here is that many enterprises are now actively in full contact with the social computing world, whether they want to or not, and now it’s time to understand how to deal with the benefits and issues.
Intel's Enterprise Social Computing Strategy Revealed
For the last 18 months, Intel has invested a significant effort to develop a full strategy & implementation roadmap for social computing within the enterprise. I am pleased to announce the release of a white paper Developing an Enterprise Social Computing Strategy that I did jointly with Malcolm Harkins, Chief of Information Security. The paper details our approach towards embracing the use of collaborative technologies while addressing the mitigation of legal, HR and governance issues. Here are some key areas you will find detailed in the paper
What kills startups
Most closures, however -- even those that do not end in bankruptcy -- are the result of unforeseen circumstances. It seems that Murphy's Law affects entrepreneurs disproportionately. Often, these disasters could have been avoided if company management had paid more heed to the principles of risk management.
Can Enterprise 2.0 Afford to be Boring?
It is critically important that Enterprise 2.0 tools get adopted by the risk takers and in-the-line-of-fire people actually driving the business. If we speculate that 20% of the employees are responsible for 80% of the results, we need that proportion reflected in online activity. The people who don’t pull their punches. The ones who dare to call a spade a spade. The ones who know how to tell the truth without unnecessary collateral damage. Without them, the revolution that Enterprise 2.0 thinking is capable of triggering will not happen.
Recognize the Risk of Enterprise 2.0
Despite this view of organizations just waiting for Enterprise 2.0, most have done business profitably for years without them. How much courage does it take for someone to start an internal blog when their management see little or no value? Would you ask 5 levels above you permission to post a few ideas or your own? Do you have the onions to step out into a field of conversation that could determine your next career step; up or down?
Potential Pitfalls in Enterprise 2.0
First of all, let me recap some of the key fundamentals of Enterprise 2.0 - social networking with friends, colleagues and business partners, collaboration on job specific tasks (possibly on the same platform), sharing and trusting people in the network. So what are the potential problems people might face?
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The problem of work life balance comes into play. Without control, for example, someone might be responding to emails on their honeymoon because a server crash and he saw a SOS on the wiki. We can’t be working all the time. We need to know when to stop.
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However, some teams can never decide on the proper cause of action or agree on certain things.
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Information Management Is Broken, But the Fix Is Coming
We’ve heard the clichés: “Information is our greatest asset”; “We live in an information economy”; “Information is the lifeblood of our organization.” Sadly, what used to be all about collaboration and user productivity is now, in many organizations, about protecting against lawsuits.
The reasons are clear: Courts have upheld that all electronic information is discoverable, meaning virtually everything in an organization can be used in a lawsuit. Risk management is now a higher priority than user productivity.
Fear Factor in the Workplace - Room for Debate Blog - NYTimes.com
What really disturbs surviving employees about downsizings is that they cannot control or rationalize the events. If I have a co-worker who frequently arrives late and does low quality work, I can rationalize her layoff by saying to myself, “She didn’t carry her weight and deserved to be let go.” If, instead, my co-worker seems to work as hard and as well as I do and then, through no fault of her own, happens to be the victim of a “reduction in force,” I cannot rationalize that. More important, I fear that I cannot control my situation: in the first scenario, I have a sense of control over my fate by continuing to do high-quality work. In the second scenario, working hard or working well doesn’t seem to help me retain my job.
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: If six people are left covering the work of 10, no one has time to think up new and better approaches to work. Invariably, people work harder and not smarter after a downsizing.
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Adding to the problem is that people take fewer risks and become less creative. Creativity requires trial and error, and no one knows what happens to those who experiment with a new approach and then fail
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Innovate on Purpose: The innovation paradox
The innovation paradox is that the more your firm pays attention to innovation, the less likely it will be to be successful at innovation. That's because, like any other foreign organism, the culture and bureaucracy of your organization identifies an external intruder that has not aligned itself with the organization and function of the rest of the body, and tries to force the innovation program or capability to adopt the decision making processes, risk tolerances, timeframes, perspectives and "best practices" that are part and parcel of the rest of the organization.
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As a management team, kicking off an innovation project or program without the "bubble" in a traditional, conservative, risk averse organization is usually a recipe for failure. That
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To innovate, you've got to do things differently. This includes how you generate ideas and how you manage the ideas, as well as the way your innovation team works within the existing corporate framework. If your innovation team is forced to work within a culture and process that is not innovative, then your innovation team will not be innovative either.
Tale of Two Tunnels: Web 2.0 and Enterprise 2.0 :: Personal InfoCloud
The reality is the tools need selling their use, value derived from them, the conceptual models around what they do, and easing fears. Adoption rates grow far beyond the teen percentages in organizations that take time guiding people about the use of the tools and services. Those organizations that take the opportunity to continually sell the value and use for these tools they have in place get much higher adoption and continued engagement with the tools than those who do nothing an
Effective governance unleashes the creative potential of Web 2.0 in the business - Trends in the Living Networks
To run through the core areas of value and of risk, the issue of risk is more prominent in executives’ minds than the business benefits. And because the risks are not clearly understood, these tend to be inflated and given more impact than they should be. But many of the risks, which can be very real, are also on the business side, not just on the technology side. I think there’s a minority of issues that are purely technological around implementation of the tools. "There are, very crudely, three categories of information: proprietary, which you maintain inside your organization; there’s some that you share with trusted business partners, clients, suppliers or alliance members; and there information that you actively disseminate to the public at large. And it’s not always immediately clear into which category information falls."
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In many ways, it won’t be. That’s one of the things that’s not well understood. That fact is that most, if not all the issues related to these technologies, are addressed by existing policies. In some cases, though, those policies have not been developed with the detail in which the issues from these new technologies are fully addressed.
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I think some forms of pilots are appropriate. You set up pilots likely to succeed, likely to add value, that allow you to move on to a broader scope. But you must also have a very high tolerance for failure or that pilots are not succeeding as planned.
Do You Experiment at Work?
The problem is that most business managers hate experiments. They want guaranteed returns. Predictable profits. Introducing uncertainty works against what they're trying to do. The comedy is that whatever profits they're talking about protecting originated from the founders of the company doing a huge experiment: starting a new company.
What's Your Social Quotient? A Method for Assessing Social Media Risk
Oy. Its been a month and 2 days since last I posted. That is far too long. I will endeavor to tighten up. Ok, when last we spoke, I wrote on the use of the Social Quotient to determine the likelihood of success in a Social Media initiative. So its just sorta hangin out there now... how do you assess a companies' SQ? So here are my measures, feel free to recommend your own.
Toyota ou l’anti-risque
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Sans réelle coordination centrale, les sous-traitants de Toyota se jettent sur le problème. Sorte de mouvement brownien. Tout le monde discute avec tout le monde. En 3 jours ils ont reconstitué les processus de fabrication détruits, alors qu’ils n’ont aucune connaissance du métier et des outillages nécessaires. (D’ordinaire, construire une usine et son outillage demande une année, voire plus.)
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Traduction pour l’entreprise : une surcharge d’informations (environnement incertain) conduit à saturer la direction de l’entreprise. Leurs subalternes doivent développer des courts-circuits qui ne passent pas par eux. D’où amélioration des performances de traitement d’informations. Effet inattendu : ces réseaux informels rendent l’organisation extraordinairement résistante. La perte de quelques éléments du réseau a peu d’effets.
Ready, Fire, Aim? | socialutions
The difference in applying social technologies to existing business operations is not necessarily changing what you do, i.e. communicate with stakeholders, create new value propositions etc., rather it is more about changing how you do things.
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- Does the initiative help people resolve problems or does it just mask problems?
- Is the initiative tied directly to improving peoples experience with your business operations?
- Have all the stakeholders (employees, customers, markets etc.) been made aware of and understand the purpose a social media initiative?
- What are the key metrics of measurement for measuring the impact of any initiative?
- Are social media initiatives aligned with other initiatives and tactic that aim at a common strategic purpose?
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