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22 Jul 09

Does social media really correlate with the bottom line? Color me skeptical

A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not.

blogs.zdnet.com/BTL - Preview

socialmedia margin finance bottomline revenue incomes

10 Jun 09

The Fallacy of Financial Metrics

In both entrepreneurial and larger companies, we too often spend time focusing on the desired financial performance target, rather than the inputs that drive those numbers. Because boards, investors and management demand an objective way to measure performance, we often go right to the result without focusing on what caused those results.

blogs.harvardbusiness.org/...allacy-of-financial-metri.html - Preview

finance metrics indicators inputs performance revenue

13 Apr 09

Putting a Price on Social Connections

Researchers at IBM Research and MIT's Sloan School of Management found that the average e-mail contact was worth $948 in revenue. To unearth that and other data, they used mathematical formulas to analyze the e-mail traffic, address books, and buddy lists of 2,600 IBM consultants over the course of a year. (Their identities were shielded from researchers, who viewed them only as encrypted numbers, known as hash codes.) They compared the communication patterns with performance, as measured by billable hours.

www.businessweek.com/...tc2009047_031301.htm - Preview

email contacts connections revenue management informationoverload socialsoftware socialnetworks socialmedia knowledge knowledgeeconomy

The IBM-MIT study found that consultants with weak ties to a number of managers produced $98 per month less than average. Why? Those employees may move more slowly as they process "conflicting demands from different managers," the study's authors write. They suffer from "too many cooks in the kitchen."
IBM researchers fine-tuned management of industrial supply chains a half-century ago; now their challenge is promoting the flow of knowledge throughout the workforce.
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- IBM team at the company's Cambridge (Mass.) labs analyzes methods to introduce employees to colleagues they haven't yet met. The idea, says researcher Werner Geyer, is to create new connections within the global workforce and to encourage employees to share knowledge. "We want to incent people to participate," Geyer says. He notes that participation in the network has doubled in the past year.

22 Dec 08

Economist Finds True Believers in Business Value of Social Software: Enterprise 2.0 Blog: News, Coverage, and Commentary

The Economist Intelligence Unit reported that Web 2.0 has moved from buzzword to reality in many of the world’s largest corporations. They conducted a survey of 406 senior executives worldwide and found that 79% of respondents see the collaborative web as a way to boost revenues and cut costs.

www.fastforwardblog.com/...iness-value-of-social-software - Preview

enterprise2.0 collaboration ROI revenue socialmedia value organization web2.0 communities