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"One of the great strengths of the intangible capital (IC) perspective is the lessons it gives around business model and organizational sustainability. The IC Value Drivers Report for this services company provides a great example of this.
By way of background, IC Value Drivers include ten categories of the intangibles that are create the unique competitive advantage of companies today."
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Structural Capital is the way that organizations operationalize their capabilities and turn them into repeatable, scalable processes and technologies
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The promise of the knowledge era is the scalability of structural capital. When the knowledge of your people and your network are operationalized into re-usable information and tools, everyone is smarter when they come to work in the morning.
As long as software is viewed as a expense that must realize short-term returns, corporations will be paying over and over for similar business function without the benefit of reuse. You will never make that shift from what we presently call management of information, viewed as technical efficiency, to an asset management perspective. The expense of acquiring information capabilities must change to become a means for gaining knowledge capital.
We do not make reuse an explicit goal and reward people who reuse things, or who design things so that they can be reused by others.
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