Bertrand Duperrin's Library tagged → View Popular, Search in Google
"I’m going to take a swipe at another cherished social software notion: Serendipity. We should ban that word from the social software lexicon. It’s misleading and it makes enterprise social software seem about as relevant to the business as the plastic mistletoe hanging at the office Holiday party: Something amazing could happen, but it probably won’t."
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The point is that social software doesn’t enable serendipity; it transforms serendipity into probability
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Companies and their leaders only take social software seriously when they see it as part of mainstream business process. Mainstream business process is all about repeatability and scalability.
It is much easier to use product managers to create a repeatable process. After all, there is much less passion involved. For many markets, it may not be worth Apple-style design. People often wonder for Enteprise software whether it matters, for example. But I don’t buy my PM friend’s argument. Talent of all kinds is always scarce. A decision to eschew finding talent for a repeatable process creates mediocrity.
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