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Will social media kill off the intranet in years to come?
The majority of our readers believe the impact of Facebook-style social networks with elements of file and photo sharing, microblogging or status updates, phlogging (phone blogging), vlogging (video blogging), and instant messaging to name a few applications, will mean the end of the traditional intranet as we know it, but equally see the intranet evolve to incorporate large pockets of social networking.
But the reason we need to change the way we communicate is not just due to technological advancements, the principal driver is human evolution.
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As Russell Pearson, communicator and intranet specialist says, there is now a need to realign to meet employee, not application or department needs.
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Pearson, however goes further and believes that the advent of Google Wave, a new communications and collaboration platform that is currently in early testing, as well as social networks being accessible on each other’s platforms, will “accelerate the process of embedding online conversations”.
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