Bertrand Duperrin's Library tagged radian6 → View Popular, Search in Google

Dec

2011

Does Salesforce Get what they’ve Got with Radian6?

"Paul carefully dissects the positioning of Radian6 as a Marketing Cloud, delivering astute cautionary points on the pitfalls of pitching it this way. Good advice that I hope Salesforce will sit up and take note of. As someone more interested in enterprise customer success than the buzz that fills the pipeline, Paul’s post highlights a bigger issue for Salesforce. They don’t get what they’ve got. Or if they do, they aren’t quite showing it in a way that will accelerate enterprise acceptance yet."

thoughtelf.wordpress.com/...685

- Preview

crm socialcrm salesforce radian6 workflow

SFDC doesn’t seem to have the right type of enterprise suite strategists guiding a team of kickass engineering tacticians, as voices at levels in the organization’s hierarchy to drive development of clear, relatable, doable use cases
Several other respected analyst/strategists like Esteban Kolsky are also questioning the logic behind positioning E20 suites using ‘social voices’ instead of, or in tandem with enterprise platform professionals delivering proven, vetted value.
3 more annotation(s)...
- The same scenario is more common than not with many organisations who want to play the social business game. They hire and put people out front who can fill the seats with spectator butts, but those players can’t always deliver home runs, because they’ve never worked in strategic enterprise or management consulting.
- Fortunately, Salesforce has put another key piece in play with automated workflow that can now be used to fill in the gaps in the stories. The fact that SocialHub can be used for marketing isn’t the big news.
- Listen -> Alert -> Action -> Engage -> Analyse = Organizational Intelligence