Bertrand Duperrin's Library tagged r&d2.0 →  View Popular, Search in Google

Undoubtedly Microsoft is pioneering the R&D 2.0 model that I discussed in my last post — an organizational model that relies on anthropologists and development economists to first decipher the socio-cultural needs of users in emerging markets like India and then use these deep insights to develop appropriate technology solutions. And it's telling that Microsoft picked India as the epicentre of its global R&D transformation.

R&D microsoft innovation r&d2.0