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Bertrand Duperrin's Library tagged purpose →  View Popular

21 Feb 09

Intel Communities: IT@Intel Blog: Why Intel is investing in Social Computing

We are 1.5 weeks away from launching the first phase of bringing robust social tools in-house to augment and improve the way our employees connect and collaborate today. I get asked a lot about "Why" we are doing this and the value we believe we will bring to Intel. I wanted to share with you the reasons.

communities.intel.com/...-investing-in-social-computing - Preview

intel socialnetworks socialcomputing purpose why

  • Employees Want to Put a Face to a Name:
    • Too much time is lost to find people & information to do your job:
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Globally local - locally global : Intranet purpose: 3 angles

When you define the purpose of an intranet, there are several angles to examine. Each angle requires making a choice. However, they are not mutually exclusive choices. They are choices about what you decide to emphasize.

netjmc.typepad.com/...intranet-purpose-3-angles.html - Preview

intranet purpose communication collaboration work

  • Is the primary purpose to communicate, collaborate or work?
  • Look at the intranet and its services from three perspectives: the employee, the business and the enterprise.
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Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied. Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools. We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results.

www.mckinseyquarterly.com/_ways_to_make_Web_20_work_2294 - Preview

web2.0 enterprise2.0 organization management communities purpose mckinsey collaboration workflow

08 Feb 09

The Elephant in the Social Software Room | SocialComputingMagazine.com

As we found in our social networking field study that Mike Gotta ran, organizations often fret about potential negative impacts of breaking down organizational and, to some extent, social barriers. Some stakeholders wonder whether execs really want borderless discussions among their staffs, whether engineers really want sales people to be able to contact them directly, whether employees will spread poor practices without gatekeepers, etc.

I've come to the conclusion that there is an elephant in the middle of the social software room. The unspoken question that is in the minds of execs is "Does our institutional structure and its information flows and bureaucracy serve a real purpose?

www.socialcomputingmagazine.com/viewcolumn.cfm - Preview

organization socialsoftware purpose organizationalcharts

  • One way to think about this in a more concrete way is to determine what proportion of the lines connecting boxes on the org chart are meaningful. Do they serve a useful purpose to the organization? If you were starting from scratch, would you redraw the same line?
04 Jul 08

Social Networking v.Next... are you casual, or "purpose driven"?

    • The following is a list of types or classifications of community that when applied to social networking can create or drive purpose:



      • Communities of Action– a community where its members have the possibility of bringing about change
      • Communities of Circumstance– a community based on life experience or the situation a member is currently in

      • Communities of Interest– a community where its members share a common interest or passion
      • Communities of Position– a community built around life stages that provide individuals with the opportunity to build relationships with others during that particular phase of their lives
      • Communities of Practice– a community made up of people who have common goals who interact to share experiences, lessons learned, new techniques, and information as they strive towards those goals
      • Communities of Purpose– a community made up of people who are going through the same process or are trying to achieve a similar objective. For example a community of people working to make a difference in the world, where mission matters as much as the bottom line.
      • Community of Inquiry– a community based on questioning, reasoning, connecting, deliberating, challenging, and developing problem-solving techniques, especially in the context of education
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