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Bertrand Duperrin's Library tagged psychology →  View Popular, Search in Google

Feb
5
2010

"The problem with these psychological approaches is that they focus on the traits of individuals, in the absence of any business context. They presuppose that it is something about an individual's personality, experience, psychology, or talents that determines whether that individual will be a valuable contributor to your social media rollout. What it misses is the central importance of organizational role. "

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enterprise2.0 adoption leadership roles collaboration psychology organizationalrole

  • the most reliable way to generate sustained Enterprise 2.0 adoption is to target business functions and activities that are structurally motivated to improve collaboration. In other words, look for individuals whose professional success in their role depends on the things that Enterprise 2.0 will help them do.
  • I haven't seen strong correlations between enterprise social media adoption and age, gender, tech-savviness, political affiliation, sexual orientation, toothpaste preference, or any other identifiable psychological characteristics
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