Bertrand Duperrin's Library tagged productdevelopment →  View Popular, Search in Google

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Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions.

However, most companies are still at the basic point of simply making Facebook and Twitter work, much less mastering content for marketing or social web-wide conversations. In fact, last autumn’s Global CMO Study from IBM confirmed that most enterprises just aren't there yet."

socialdata productdevelopment productdesign design listening data marketing customerinsight

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Social media is too often a marginal activity that people are happy to leave up to a dedicated team elsewhere in the organization, rather than embedded in everything we do. This post looks in particular at how social media techniques can be applied to the process of product creation."

socialmedia productdevelopment customer customerfeedback socialresearch research ideation prototyping social BI

"Innovation communities are a way of giving new shape and purpose to knowledge that your employees already possess. The detailed discussions that take place, led by senior managers, often represent a company's most productive and economical engine for increased profits."

innovation communities conversations productdevelopment measurement value

At first glance this can seem to be an impersonal and inhuman concept as the network expands to surround everything and dominate the participation that so far at least is still driven (for a little bit longer anyway) by what people do and contribute online. However, this bleak vision is tempered by the realization that far from being pushed to the side, we collectively must be the feedback loop that guides Web Squared through billions of daily interactions that makes it possible in the first place. It's the full environment, including us, which makes it all work.

web2.0 websquared productdevelopment businessmodel productdesing

What is Product Development 2.0 exactly? It's an informal term I'm applying to something that online startups and traditional businesses both are increasingly doing: leveraging of mass user contributions, providing open architectures for others to build on as they like, and even handing control over key product decisions directly to users. The reasoning behind doing this is simple: Satisfied customers have always been essential to having the most successful business, both online and offline. But how best can you ensure that they get exactly what they want from you, as customized and quickly as possible? This is where the scale, new tools, and business models of Web 2.0 have stepped in, giving us the potential to provide our customers with better, rich products, much more quickly, and with more of what they want. Taken as a whole, it's increasingly clear that there are new business models afoot that are just now being well understood.

productdevelopment innovation

Surtout, une stratégie client innovante a été mise en place et semble porter ses fruits. L’entreprise danoise met en place un réseau social spécialement destiné aux enfants, my lego networks. Une série de mécanismes est mise en place de façon à garantir un endroit protégé et sûr. Le succès est au rendez-vous. D’après le chef des nouveaux produits de Lego, Paal Smith Meyer ce réseau aurait plus d’un million de membres. Ce n’est pas tout.

lego innovation socialnetworks cocreation productdevelopment

Everyone is low on talent. Many are missing, or, simply can't afford the connection between the market and development. So why not have an outside-in community product manager for your social software? What does that mean? Traditional product managers work alongside the development team. They are responsible for a multitude of tasks, including gathering, prioritizing, managing and conveying requirements and priorities from their stakeholders to the development team. That's a lot of stuff for someone to do with decreasing resources. So how about having a counter-part whose sole purpose is to represent the outside stakeholders - like Principle, End Users and Partners.
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So the primary responsibility for the Community Product Manager is to filter, manipulate & translate that Social Content 2.0, derived from the stakeholders, into the language of the product manager and the development team. If everyone gets along, this should not only reduce the workload of the over-burdened product manager but also infuse the community's Social Content 2.0 into the product's development lifecycle. This is the aim of outside-in software development.

productmanagement productdevelopment communities communityproductmanagement socialsoftware enterprisesocialsoftware communitymanagement