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Feb

2012

Modeling Enterprise Social Business Processes

"It has been said many times, that for social business to succeed to create the evolution towards Enterprise 2.0, we need to put this social activity directly into the flow of how people work. In that light, we spent quite some time at the recent Enterprise 2.0 Summit in Paris, discussing how to integrate social business activity into enterprise processes, and in particular from the view of process modeling."

www.forbes.com/...rise-social-business-processes

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enterprise2.0 socialbusiness process BPM modeling processmodeling flows activities

suggested the model in Figure 1 that illustrates social activity as something that occurs outside the process, where each process step may have an associated space for social interaction activity. My interpretation is that in this model, the social activity occurs outside the process step as an ancillary activity that the process step itself is unchanged but there is a documented link to the activity elsewhere.
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- In this case, the process step itself is entirely replaced from the traditional approach to the task being carried out inside a social activity. The result from the social activity task is then placed back into expected output points of the enterprise process. As Figure 2 suggests it may replace one, two or more process steps at a time, with the results being posted in the expected output points.
- A third approach that I have seen was to go the next step and rather than keep a separate social activity space, to actually embed that space inside the process.
- The change here, as shown in Figure 3, is to allow not just the embedding of the space, but essentially have that space exists in both the process step, as well as the enterprise social layer. The difference here makes it possible for an enterprise user to refer to or incorporate other social objects in the enterprise social environment, such as related files, videos, other discussions, into this space.
- here is a fourth possibility (see Figure 4) which I described in an earlier article about embedding the workflow of the process directly within the social activity in the example from Podio. Here the enterprise social environment is the space in which the processes exist entirely. The difficulty with this model is in that the enterprise process needs to be developed or grown from scratch within the social environment.
- In the third model, the enterprise process exists as is and people have to go to it to perform these tasks. It
- In the fourth model, the process appears in their stream of activities as individual process steps
- In the long run, the transition to integrate social business activity with enterprise processes will be one of migration, perhaps slowly. This means having transitional models like the first and second where they do not interfere with the enterprise process as it is. The more evolved models shown in the third and fourth scenarios are where we need to be.