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Dec

2011

Turning Serendipity into Probability

"I’m going to take a swipe at another cherished social software notion: Serendipity. We should ban that word from the social software lexicon. It’s misleading and it makes enterprise social software seem about as relevant to the business as the plastic mistletoe hanging at the office Holiday party: Something amazing could happen, but it probably won’t."

www.socialtext.com/...g-serendipity-into-probability

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serendipity probability businessproccess scalability repeatableprocess repeatability

The point is that social software doesn’t enable serendipity; it transforms serendipity into probability
Companies and their leaders only take social software seriously when they see it as part of mainstream business process. Mainstream business process is all about repeatability and scalability.