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05 Aug 09

Don't Keep Up With Social Technology

The minute you stop trying to keep up, you open a far more exciting possibility: getting ahead with what matters to you, your team and your business.

blogs.harvardbusiness.org/...keep_up_with_social_techn.html - Preview

socialnetworks commmunication performance goal priorities

15 Dec 08

The Social Organization: The Alignment Gap Between Organizational Structure & Organizational Priorities

The big issue? Whether functions are determined by job type(engineering, sales, etc.) or by market segment (consumer, channel, etc.), corporate priorities and initiatives typically cross function. That may not seem so bad, except that each functional head understands the priorities just a little bit differently. One function may see the number 1 priority as 10x more important than the number 2 priority while their colleague may see them as roughly equal in importance. That has huge implications on how many and which resources get assigned to different initiatives. Below is my simplistic graphic of this problem:

www.thesocialorganization.com/...organizational-priorities.html - Preview

organization management priorities communities communitiesofinterest initiative

why don't companies staff initiatives instead of functional groups? For example, a corporate initiative could be to increase customer satisfaction.
I think initiative focused cross-functional teams would be an interesting way to approach this problem. Hire pure resource managers to manage people who are 'on the beach' as we used to say in consulting and between initiatives. In my mind that would give individuals one primary goal - for the length of the initiative (which could be multi-year if it involved expanding into a new market). Communities of practice could then be set up - using social software - to help share skill-specific best practices across individuals.