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"You have to admire CEO Thierry Breton of Atos for taking a very public stance on the issue, telling ABC, “We are producing data on a massive scale that is fast polluting our working environments and also encroaching into our personal lives,” he goes on to say, “At [Atos] we are taking action now to reverse this trend, just as organizations took measures to reduce environmental pollution after the industrial revolution.”"
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Let’s see, comparing digital email to environmental pollution when your own company is selling even more digital solutions that are contributing to the problem is pure lunacy. They pay this guy €2.5 million euros a year to come up with this stuff.
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Imagine a customer sending an email into an Atos imposed, email black hole, where the customer is seeking answers to their questions. The Atos employee then cuts and pastes the email into the Atos intranet and hours later the Atos employee presumably receives an answer from another employee. The Atos employee then cut and pastes the answer back into the original email and sends it back to the customer.
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"Recently I’ve been exploring the best ways for companies to establish their workers successfully in the use of social media, both internally and externally to their organizations. Driving adoption and effective uptake of social tools varies rather widely in how easy and quickly it is to for a given business to realize. For example, this process is the most challenging for regulated industries as I deconstructed at length on ZDNet this week. Yet it’s the same issue for all firms: How do we quickly and effectively deal with issues surrounding risk, control, and trust so that we can get to the good part and reap the rewards of social media engagement?"
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Social media policy is usually not perceived as an exciting topic, yet at this stage of the industry nothing could be further from the truth. It should now be considered a primary enabler as enterprises develop — or update — their social business strategies. Because of this perception, one of the more powerful and transformative tools in the social business arsenal will be left to languish unmodernized by many, making the organization do too much work, assume too much downside, and ignore important upsides.
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"We're drowning in email. And the many hours we spend on it are generating ever more work for our friends and colleagues. (Here's why.) We can reverse this spiral only by mutual agreement. Hence this Charter... "
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