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More on Taking Social Media Policies Inside Enterprise 2.0 - Eight Issues to Consider
"Tech Republic recently posted on 10 things you should cover in your social networking policy. There has been a lot of discussion on this topic, including my prior post, Social Media Policy Outside and Inside the Enterprise. Like most policy discussions I have seen, this one focuses on social software use on the Web. However, it remains no less importance to have guidelines that also cover usage inside the enterprise. I think the ten points are very useful and eight apply to internal use, some more than others.
I am listing the points but reflecting on internal issues, rather than the external issues that Tech Republic focused on. I think that 8 of the 10 points are still relevant. "
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The company should encourage the use of social media for business within the enterprise but it needs to convey that in the policy. It still needs to define how it is best used and why it should be used, as well as the benefits.
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“It may seem obvious, but it is important that your policy define what is meant by “social networking” or “social media,” since the term means different things to different people.”
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Breakdown: The Five Ways Companies Let Employees Participate in the Social Web
Consider this a supplement to my latest report on “How Companies Should Organize for Social Computing“. I continue to get questions from clients, and have spent time with more large brands are connecting with customers. Diving in further, I’ve noticed that there are three ways that companies allow employees to participate. Update: On a related note, I gave my thoughts to CNBC about the roles of social within corporations.
SAP Social Media Guidelines 2009
SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community.
Enterprise Web 2.0 Calls for Access Control, Not Shutoff
What’s holding many organizations back are four core concerns:
* Productivity levels will decrease, due to employees spending time on social media Websites (given that it’s not part of their job).
* High-bandwidth Web 2.0 sites will overload the network, potentially blocking mission-critical applications and services.
* Employees will access pornographic material or other inappropriate Websites.
* Security and privacy issues will increase.
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I believe the solution lies in an organization's ability to gain insight into user activity, applications, and potential threats and then use this knowledge to group users into different categories of access.
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Only by helping to find out what’s needed and helping management to create policies around these requirements can IT ensure that network resources are available for business-critical applications and traffic spikes -- without compromising the quality of the network or the productivity of employees.
Eight Competencies to Socializing Your Organization
It's a good tool to discuss the issues related to community management, a good structure for benchmarking and tracking operational improvements, and a great framework for training or certification.The competencies laid out in the model are:
1. Strategy
2. Leadership
3. Culture
4. Community Management
5. Content & Programming
6. Policy & Governance
7. Tools
8. Measurement
The year of the shift to Enterprise 2.0
Intriguing new just-released reports now show that between a third and one half of businesses either already are or will be employing so-called Enterprise 2.0 tools in the workplace (blogs, wikis, and social networking/messaging) in 2009. The data also show that security concerns remain high, access is actually fairly low, compliance with mainstream enterprise data practices is poor, and some workers aren’t planning to get anywhere near them.
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Using the right tool for the job while at the same time understanding that the Enterprise 2.0 tools change the very nature of the job is going to be essential for achieving good outcomes in virtually every organization.
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So the latest data above shows that it’s clear that Enterprise 2.0 has arrived for most of us. Now the question is what are going to do with it? We need some policies, we need some help for workers with literacy, and most of all, businesses need to offer clear guidance: When should social tools be used for getting work done and when should the older, traditional tools be used that keep information submerged and unusable by the rest of the organization. Hint: The create the most value for the organization (and themselves), workers should generally default to social tools unless the information is highly sensitive.
Communities Shouldn’t Be Islands
The bad news, from the same post, is that there is just as much compelling evidence that these newfound tools are highly fragmented in their usage. As he puts it, “few enterprises are taking a ‘holistic’ approach and are using them in a more targeted and/or fragmented manner.”
That’s a real pity, because we know that when a single, unifying community platform is available and done well, it can successfully knit all of the communities together so that none have to be islands.
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Organizations need policies that set expectations for how social tools will be used. For example, who can and cannot engage directly with a customer in the community.
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I’ll boil down controls to mechanisms that the technology affords to help enforce and automate the policies. This is an area where a lot of social business software could use some work.
Social Media Policy Examples
So you finally convinced your organization to get on the social media rocket… but what about all of those questions? What happens when an executive posts photos of the corporate party on Facebook or the mailroom guy loads a video of the entire office on YouTube? No worry… everyone has to have a policy.
To help narrow in on the questions and problems everyone has when dealing with a new communication channel, I’ve collected fifteen great resources:
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