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" People buying social software want to make sure their employees will use it. They want to understand the best way to phase-in enterprise social networking and work with employees to post and share information.

These questions are logical because they are almost always coming from their past experiences with existing portals and intranets that may not have had the ROI and usage expected of them. Therefore, many prospective buyers of Enterprise Social tools want to really map out adoption best practices, with a heavy emphasis on driving people to actively participate, and measure and track that activity, i.e. posting messages."

socialsoftware adoption participation activity socialbusiness enterprise2.0 engagement

"It is not uncommon to think that knowing is something that goes on in the brain. Yet the evidence that it is really so is not quite clear. Some scientists have expressed doubts. The mind, they have argued, is not a thing to which a place can be allocated. Intellectual life is essentially social and interactive, they say. Life is carried on through communication between people. These researchers claim that interactions are not secondary by-products of thinking. They are the primary sites of that activity."

communication participation knowledge discussions interaction

In Brazil, where paternalism and the family business fiefdom still flourish, I am president of a manufacturing company that treats its 800 employees like responsible adults. Most of them –including factory workers – set their own working hours. All have access to the company books. The vast majority vote on many important corporate decisions. Everyone gets paid by the month, regardless of job description, and more than 150 of our management people set their own salaries and bonuses.

semco ricardosemler empowerment management autonomy participation decisionmaking

"Yet, though C-level involvement is one of the single most effective ways to gain approval for the needed resources, functional cohesion, and organizational priority, it's also a good recipe for bottling up internal social media in a manner that ends up moving it through the traditional IT project machine. This oft-careworn process is usually a well-established -- and largely well-intentioned -- "sausage maker" for repeatably fielding new IT solutions in a linear and highly structured fashion (though it's showing serious signs of age.)"

enterprise2.0 socialbusiness adoption emergence process participation integration systemsofengagement systemsofrecord

"Dans l’exercice de communication qu’entreprennent les entreprises sur le web il existe bien entendu les initiatives de digital marketing sur les produits et services qu’elles délivrent, mais il y a aussi l’ensemble de la démarche de communication corporate tels que l’e-reputation, le marketing RH et la marque employeur. Si aujourd’hui il n’y a plus rien d’original à entreprendre cette démarche sur le web, il y a quelques éléments clés qui vont permettre des approches innovantes et assurer une performance plus importante et durable."

e-reputation employees ambassadors employerbrand engagement participation trust humanresources

"Employees are a key element in social business. As a company starts to activate and officially sanction its employees to publish social media and use social technology, the details of managing the participation of a diverse workforce get tricky quickly."

socialbusiness enterprise2.0 participation valuecreation contribution volunteerism rewards

socialmedia engagement socialnetworks ibm customer employees participation guidelines Usergeneratedcontent

"Most knowledge repositories focus on the role of knowledgecreators. In this paper, by contrast, we examined the work of Lurkers in an enterprise file-sharing service, and we compared
their lurking behaviors to the lurking behaviors of users who uploaded files (Uploaders), and users who contributed metadata about files (Contributors)."

socialnetworks enterprisesocialnetworking enterprise2.0 participation contribution contributors lurkers report authors sharing

"At the New MR Virtual Festival, Diane Hessan of Communispace said one of the most frequently asked questions she gets is, “What are the critical successful factors for a community?” Having built over 400 of them, Diane says, “We have probably made more community mistakes than anyone in the world!” Based on those experiences, and on extensive research on research that Communispace has done, Diane has identified 8 myths about successful research communities"

communities panels technology ROI decisionmaking decision myth rewards participation

"The "real" Enterprise 2.0 is not a technology or marketing plan, but the reinvention of the enterprise itself. It's a rethinking of the structure, process, culture and even, in some cases, the very purpose of the enterprise.

With technology erasing barriers to participation and communication, we're seeing a change in the nature of how we go about running an organization."

enterprise2.0 organization structure processes culture purpose informationsharing sharing transparency participation leadership collaboration

"In short, intranet 2.0 is very similar to a social intranet, but you can have 2.0 tools and not have a social intranet. Intranet 2.0 is simply a vague label (just as vague as the Web 2.0) applied to the collection of social media tools being used on the corporate intranet."

intranet2.0 socialintranet socialmedia participation

"While some companies, notably Netflix (the just renewed the Netflix Prize) and Emporis (real estate data), have built their own crowdsourcing capabilities internally, this is not something most companies are experienced with or prepared to do themselves. It also often doesn't make sense to build a crowdsourcing environment in-house unless the work to be done is strategic to the business. For these organizations there are now commercial services available which have all the necessary ingredients to begin using them right away to crowdsource."

crowdsourcing problemsolving innovation participation design work testing support

"Peter Drucker est le premier à définir le Knowledge Worker en 1929. L’excellent David Weinberger (un des terroristes du Cluetrain Manifesto) peut bien dire qu’il s’agit là d’une définition pompeuse, elle n’en reste pas moins prodigieusement visionnaire. Toute sa théorie sur les organisations du XXème siècle est articulée autour de ce travailleur de la connaissance."

peterdrucker management knowledgeworkers participation collaboration emergence agility transparence simplicity trust entreprise2.0 management2.0

"I am a strong believer that organizations, should focus and facilitate the use of these tools in order to maximize organizational benefits. To drive value, I've often referred to the engagement factors and in this post I wanted to focus on ons of the factors, "Motivation".

How do we address motivation? Do we adopt the "build it and they will come" approach? No. But what about Wikipedia? it seems like complete "self-organization" has made it successful. But consider that only 1% of the people who visit Wikipedia actually contribute content. That's alright with a population set of the world, but 1% of your company may not be enough and if you have specific objectives you may need to motivate others to participate"

engagement motivation socialmedia participation management fun incentive enterprise2.0

“Enterprise 2.0 is about applications where business value is determined through the contributions of participants.”

enterprise2.0 definition businessvalue contribution participation

Significant changes are taking place in management and especially project management today. We hear that organizations, like the New York Times, Tribune Co., Ernst & Young switched from the so-called top-down management style to bottom-up management. Others, including some of the world’s biggest corporations, such as Toyota and IBM, implemented bottom-up management style elements in some of their departments. The popularity of the bottom-up approach to management is growing. In spite of this fact, the discussions about the two major approaches are still hot. Why have organizations become so anxious about changing their management style? If we compare the two management approaches, the answer to this question will be clear.

projectmanagement topdown bottomup management project participation collaboration enterprise2.0 projectmanagement2.0 collectiveintelligence

We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.

twitter microblogging socialnetworks adoption participation

Whereas, existing organisational teams wanting to form a community are a bit harder as the team already has a structure and dynamic, instead of it being born in the community.
They like having order and one community being the definitive hub for a topic, but the problem is that this community is too big, and people don’t always feel comfortable participating in such a big circle.

Smaller communities are better as people trust their peers and feel confident to participate, plus they have a similar shared context, so community activity is to your calibre…soon it becomes your favourite coffee shop to hang out and talk with your favourites friends about your favourite topic.

communities structure participation creation

There are four levels of engagement in this new Generation V. Each level is related to the extent to which a customer engages with other customers and the level of engagement a business must have to enable them:


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* Creators: Up to 3% o

adoption gartner generationv engagement communities participation metrics