Bertrand Duperrin's Library tagged openness → View Popular, Search in Google

May

2012

If You Don’t Have a SOCIAL CEO, You're Going to be Less Competitive

"The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. "

www.forbes.com/...e-going-to-be-less-competitive

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ibm study social CEO competitiveness openness empowerment transparency collaborationativity interpersonnalskills flexibility

CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment
Companies that outperform their peers are 30 percent more likely to identify openness
6 more annotation(s)...
- While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years
- More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations,
- Championing collaborative innovation is not something CEOs are delegating to their HR leaders
- CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent)
- The trend toward greater collaboration extends beyond the corporation to external partnering relationships.
- Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.

Feb

2012

The Days of "Manager Knows Best" Are Ending

"To get a glimpse of what tomorrow's young global managers might be like as leaders, take a look at how today's young people think about communications.

For one thing, they are devoted to connectivity. In a recent survey of more than 2,800 college students and young professionals in 14 countries, Cisco found that more than half said they could not live without the internet, and if forced to choose, two-thirds would opt to have an internet rather than a car. This intense desire to be connected leads to a demand for greater flexibility"

blogs.hbr.org/...the_days_of_manager_knows.html

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management leadership connectivity flexibility openness

Two out of five people said they'd accept a lower-paying job if the position offered greater flexibility on access to social media, the ability to work from where they chose, and choice on the mobile devices they could use on the job
Young leaders will use social media to create a running dialog with their employees and colleagues, issuing constant updates about their projects and ideas. Employees will use it to provide instantaneous input and feedback. Workers, via this medium, will insist on having a voice in shaping the company's vision and strategy.
5 more annotation(s)...
- What is the appropriate level of openness?
- How much blurring of public and private life is too much?
- How can the company prevent abuse of social media?
- When employees from VPs to interns are sharing company information on Twitter, on Facebook, and in blogs while your competition is watching, how do you ensure that your employees understand what information is confidential and what is public?
- As companies resolve these issues, management styles will evolve. The days when a leader can confidently say "I know best" will come to an end. Managers will no longer be able to communicate with just a small circle of trusted advisers — they'll be expected to interact digitally with a much broader range of people both inside and outside the company.

May

2011

Comment mettre en place une stratégie de RH ancrée vers le digital ? Le cas L’Oréal « ma cervelle a brulé

Cette vidéo nous explique que le modèle RH interne chez L’Oréal doit évoluer. En effet L’Oréal doit restructurer son organisation interne pour mieux appréhender les questions digitales."

etatdefait.wordpress.com/...-vers-le-digital-le-cas-loreal

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casestudies l'oreal culture internalcommunication hr communities organization consumer externalcommunication openness

Jul

2009

How Cisco uses Social Media

Gibson opened her talk with a statement that captures the essence of social media at Cisco.

“In a world where everything is open, we value openness and transparency.”

There are three ways that Cisco uses social media especially blogs to drive customer engagement:

marketingmystic.wordpress.com/...how-cisco-uses-social-media

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cisco engagement socialmedia customers customerengagement marketing transparency openness ROI

While Cisco is very focused on ROI, there are no standard metrics, so it uses a variety of metrics. For example: they look at the free media impressions from social media activities and measure how much does that would have cost them to assess cost savings. However, since social media is resource and management-intensive, the cost for it is still fuzzy.