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Bertrand Duperrin's Library tagged → View Popular, Search in Google
Nov
19
2009
"So how do you begin changing something so complex? Start by changing the stories that people tell."
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If you want to create a culture of communication, leave your BlackBerry at your desk when you go to important meetings. If your actions deviate from the norm, you can be sure people will tell stories about them.
Mar
4
2008
In our empirical work so far, we have found substantial evidence for the latter mechanism, the spread of norms, more than the spread of behaviors
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