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"This series of 2.0 Adoption Council Case Studies is brought to you through a collaboration between IBM, the MIT Center for Digital Business, and the Dachis Group, an IBM Business Partner.
Each of these case studies describes how market leading companies who are members of the 2.0 Adoption Council are using social software to get closer to customers and to transform how work gets done, to accelerate innovation and more easily locate expertise."
"One of the things I’ve posted on quite frequently at this blog, is the need to combing real and virtual (or as Nokia say, analogue and digital) activities in order to best achieve certain outcomes."
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When all workshops were completed, the 700 participants then returned to their teams to engage them in the ongoing process. It was at this point that the online community came to the fore.
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