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Bertrand Duperrin's Library tagged monetization →  View Popular, Search in Google

Jul
1
2011

"One of the great strengths of the intangible capital (IC) perspective is the lessons it gives around business model and organizational sustainability. The IC Value Drivers Report for this services company provides a great example of this.

By way of background, IC Value Drivers include ten categories of the intangibles that are create the unique competitive advantage of companies today."

www.i-capitaladvisors.com/...monetizing-your-knowledge
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intangibleassets knowledge monetization structuralcapital reuse

  • Structural Capital is the way that organizations operationalize their capabilities and turn them into repeatable, scalable processes and technologies
  • The promise of the knowledge era is the scalability of structural capital. When the knowledge of your people and your network are operationalized into re-usable information and tools, everyone is smarter when they come to work in the morning.
Sep
24
2010

"Fathoming a new product from IBM via a launch event is like trying to understand the ocean by watching a wave. Nonetheless that was my task, swimming through the presentations and ultimately landing an interview with Jeffrey Schick, IBM's VP of Social Software. Drenched in the vision Schick shared for the IBM Customer Experience Suite, it occurred to me that IBM could end up being more important to the business use and monetization of social media than Facebook."

www.fastcompany.com/...-than-facebook-in-social-media
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ibm customerexperience socialmedia facebook monetization organization competitiveadvantage

  • By taking the capabilities they've created for big  companies and putting them on the cloud, smaller businesses may indeed  be able to leverage these services and according to Schick, "easily  create a community that would allow them to invite their clients and  engage them."
  • Schick expects that "people can get genuine business value [from it]."  While dialog is important, all of this, according to Schick, "is done to  drive revenue, to create better customer satisfaction and gain some  competitive advantage."
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Jun
17
2009

So the real question for me is: Are we on the path to super sonic commoditazion in the Enterprise 2.0 market before even a single vendor has truly broken out & dominated the space?

www.pretzellogic.org/...ditization-before-monetization
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enterprise2.0 socialsoftware vendors commodization monetization googlewave

  • The next wave of differentiation amongst Enterprise 2.0 providers was going to be based on content creation as well as smart aggregation, fueled by micro-messaging, integration, aggregation, activity streams and the concept of the real time enterprise
  • Or we will in fact start to see competition based on which software vendor can help organizations move into an Enterprise 2.0 design by focusing on specific business processes.
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