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Social networks in enterprises | Deloitte Technology Predictions 2009
It looks as though 2009 is likely to be the breakout year for social networks in the enterprise. Internal and external spending on social networking solutions from IT providers and carriers may approach $500 million. Social networks are likely to be considered an inexpensive solution in what is likely to be a financially constrained IT spending environment76.
Globally, social networks have enjoyed a 25 percent growth in unique visitors in the last year. Some sites have doubled their user base77. And their demographic profiles now include users over 35. Social networking is no longer a tool just for high school and college students. On some networks, around 40 percent of users are over 3578.
While questions grow about consumer social networks' varying ability to monetize their hundreds of millions of users79, enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks.
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Social networks look to be a powerful tool and a way of tapping into the 'wisdom of crowds'. But the enterprise versions of these solutions are still being refined. IT departments need to develop the tools in such a way that they engender productivity. Measuring returns on investment for ESN will be challenging, as will balancing an enterprise's need to control a social network with its employees' desire for privacy.
The Future of the Desktop
Everything is moving to the cloud. As we enter the third decade of the Web we are seeing an increasing shift from native desktop applications towards Web-hosted clones that run in browsers. For example, a range of products such as Microsoft Office Live, Google Docs, Zoho, ThinkFree, DabbleDB, Basecamp, and many others now provide Web-based alternatives to the full range of familiar desktop office productivity apps. The same is true for an increasing range of enterprise applications, led by companies such as Salesforce.com, and this process seems to be accelerating. In addition, hosted remote storage for individuals and enterprises of all sizes is now widely available and inexpensive. As these trends continue, what will happen to the desktop and where will it live?
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