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Implementing Enterprise Micro-messaging at Océ
I recently spoke with Samuel Driessen, Information Architect at Océ, about their enterprise micro-messaging experiences. Océ is a leading international provider of digital document management technology and services. Samuel is located in the Netherlands and his responsibilities include both the information architecture for structured data in applications such as PLMS and SAP and the unstructured content in places such as email and knowledge management programs.
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The low barrier to entry helped expand the number of users. The intuitive and attractive interface also helped. Samuel said that there were only about 15 to 20 people using Twitter in the company when he introduced Yammer. Now there are over 250 Yammer users
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about what they are doing and ask questions about their work while they work. Samuel has found that everyone who participates is very helpful and polite. There has been no bashing. He is collecting examples of where micro-messaging helped the organization.
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Teens Don’t Tweet? Not true!
“Perhaps even more impressively, this growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexes on the youth market by 36 percent.”
Twitter : le mode d'emploi officiel du gouvernement britannique
Le gouvernement britannique a mis en ligne un texte de 20 pages définissant les meilleures régles d'usage de Twitter par les ministères. Un petit résumé à l'attention des branchés et des non-initiés.
New Twitter Research: Men Follow Men and Nobody Tweets
We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.
Ten Ways Twitter has Completely Changed the Sales Process
Twitter is fueling Enterprise 2.0 and changing the sales process by opening up how providers and clients discover, interact and close deals with each other. It’s not hard to imagine that all sales forces will be Twitter-based within a few years (if not Twitter, some other system that ties providers and clients into open networks). Viewed in this light, closed “Twitter” systems like Yammer that keep corporate data and communications more private would limit the sales process to the narrow channels that existed pre-Twitter
Twitter: A Marketer's Duct Tape
Third, and perhaps most importantly, it is very easy for people to join, and to self-organize around topics, companies, individuals, and events. In this sense it is an incredibly "democratic" medium — with all the control at the ends of the network. Our Diamond Fellow David Reed wrote in the Harvard Business Review many years ago about the power of self-forming networks, so potent because of their innate flexibility.
Social networking sites offer job seekers
"Not only are employers looking for better candidates, but ones that are well versed in social media and seeking out opportunities," said social media expert and president of Affect Strategies Sandra Fathi. "These mediums are here to stay and also a great way to differentiate yourself."
Not only are valuable connections forged with potential employers and colleagues on sites like Facebook, Myspace, Twitter and LinkedIn, but openings are also posted there, sometimes in lieu of job boards.
The Content Economy: Positioning Model for Communication Tools
One way to define various tools (or ways to communicate) and how they differ from each other is to visually position them in various dimensions. For this purpose, I have developed a simple positioning model that I call "Positioning Model for Communication Tools". I have uploaded a first version of it to Slideshare.net and registered it under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
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