Bertrand Duperrin's Library tagged → View Popular, Search in Google
" While gathering information is often a key driver for initially getting members to a community, this is not what will keep them coming back and becoming active participants. When launching a successful community, companies need to act more like facilitators than as dictatorial owners. Listen to what the users like and want, then play the facilitating role as they build and grow the community."
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Two sets of objectives must be managed in online communities: 1) those of the company and 2) those of the members. If this worries you, don’t let it. Managing this balance is simplified because the two sides usually have very complementary objectives.
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" 1. Communities should be independent of organization structure; they are based on what members want to interact on.
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Communities are different from teams; they are based on topics, not on assignments.
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Communities are not sites, team spaces, blogs or wikis; they are people who choose to interact.
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Community leadership and membership should be voluntary; you can suggest that people join, but should not force them to.
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Communities should span boundaries; they should cross functions, organizations, and geographic locations.
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Minimize redundancy in communities; before creating a new one, check if an existing community already addresses the topic.
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Communities need a critical mass of members; take steps to build membership.
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Communities should start with as broad a scope as is reasonable; separate communities can be spun off if warranted.
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Communities need to be actively nurtured; community leaders need to create, build, and sustain communities.
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Communities can be created, led, and supported using TARGETs: Types, Activities, Requirements, Goals, Expectations, Tools."
Now, you might ask yourself, how in the world can a man create a community? Aren't communities made of people? Aren't they voluntary? Don't they form when people gather together and interact with one another voluntarily based on something they have in common and actually recognize themselves as members of a persistent group? Yes, of course.
There can be a real difference between online/offline communities when it comes to membership. You may have 10 members in a community and you want to enhance it by turning it into an online community. Over a couple of months, a lax Facilitator adds 100 people as a Members.
Are these people really “members”, do they contribute in any way, do they do anything to make the community what it is.
In the offline world you wouldn’t get a 100 people turning up unless they really wanted to contribute, as it takes effort and passion to get off your seat, or attend a synchronous meeting where you can be seen, and perhaps asked something.
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Membership is something that is felt, rather than handed out.
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“There’s really only one rule for community as far as I’m concerned, and it’s this - in order to call some gathering of people a “community”, it is a requirement that if you’re a member of the community, and one day you stop showing up, people will come looking for you to see where you went.”
In my previous post on Enterprise 2.0 implementation success factors, I discussed the factors that relates to the non technological aspects of an Enterprise 2.0 implementation and the things to consider and look out for. Below is an updated model.
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