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Bertrand Duperrin's Library tagged measurement   View Popular, Search in Google

Apr
20
2012

"The world has been chapping our collective hides about metrics for social business. Customers want them, and not without reason. Our typical answers (ROI is irrelevant, What’s the ROI of your mother, it depends on the business problem) have some merit, but in the end, we still need to demonstrate the efficacy of social approaches to business challenges. Probably.

In reality we have very little to prove the worth of the Social Enterprise. We have some academic studies, we have some anecdotal evidence a few (very few) published use cases where metrics are involved, and we have a whole lot of “it makes sense, we feel it working”. The reason adoption has gone as far as fast as it has, is not about ROI. Rather, its because of a) the extent to which the old models are failing and b) the extent to which many people deeply resonate with the new models."

socialbusiness enterprise2.0 metrics roi measurement

  • Predicting the ROI of any enterprise investment can be tricky. At my company, we have a whole team of people, called “Value Engineering” that dedicate their time to calculating these things. But when the topic is social business or enterprise 2.0, the challenge is much, much bigger. The reason is that the objective is to qualitatively change how work is done – how we view challenges and how we make progress.
  • Since these concepts have only been adopted slowly, and over only the last 3 to 5 years, we lack experience in understanding what these emergent outcomes should be (though we have plenty of theories about it), how to detect these outcomes, what is required to achieve them (though again, lots of theory), and, most importantly, in what time frames we should expect to see these outcomes
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Mar
24
2012

"Last Friday I had the pleasure to deliver a keynote presentation to the McKinsey BTO team in Frankfurt.

The keynote focused on two topics:

1. How to measure the Return on Investment (RoI) by measuring the re-use of content during sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

2. How to build a Social Value system - by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question "What's in it for me" (WIIFM)."

roi socialbusiness enterprise2.0 value socialvalue equity communities measurement

Feb
29
2012

"In the context of internal collaboration specifically, this report from Charlene Li at The Altimeter Group illustrates just how insufficient the progress has been for general purpose social business in the enterprise. And when you benchmark the technology category of social business software (that includes employee, customer and partner engagement) against say CRM, or BI or ERP, its even more striking how nascent the sector is compared to its predecessors. "

socialbusiness enterprise2.0 context collaboration survey report business measurement

  • To be fair, there is realized benefit but given all the options in Fig 5, you would expect to see at least some categories get a “significant impact” rating, six years after Professor Andrew McAfee coined the term Enterprise 2.0 which laid the groundwork for new approaches to connect enterprises.
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  • Social Business Facts and Fiction.
Feb
20
2012

"We live in a world of mounting performance pressure. Our Shift Index reveals that return on assets for all public companies in the US has eroded by 75% since 1965. Companies clearly are failing to respond effectively to these mounting pressures. If we hope to turn this around, we need to step back and take a systematic look at the performance levers that drive these results and question the approaches of the past. "

performance measurement metrics crm socialcrm profit pull KPIs innovation loyalty customerloyalty pareto costs costcutting

  • Most businesses can be understood as bundle of three core operating processes, each driven by a unique performance lever. These three operating processes are: customer relationship management, product innovation and commercialization and infrastructure operation
  • In most industries, customer loyalty is eroding, leading to a significant reduction of the average life of a customer. To make matters worse, margins are eroding as well, diminishing the profit generated per year of a customer relationship. In many industries, the cost of customer acquisition is also rising
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"“Can business processes and social media co-exist?” – This was one of the first big questions on day 2 of the Enterprise 2.0 Summit asked by Bertrand Duperrin from Nextmodernity and that question lead to a very interesting discussion of the role of social tools in the world of Business Process Management (BPM) – something that links nicely back to the theme from day 1 of harnessing the conversations taking place in the organization. Traditional BPM lack a proper feedback loop to ensure proper organizational learning, but if you intelligently integrate social tools, this gap may be filled."

socialbusiness enterprise2.0 BPM process ROI outcomes measurement kpi

  • If you just add a social layer inside the processes, you may find yourself creating ‘social silos’ effectively working against the purpose you are trying to accomplish
  • If we are to succeed with more ‘social’ business processes, we simply MUST get out there and involve people – all people.
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Jan
26
2012

"
« La philosophie d’IBM, c’est que les 460 000 IBMers dans le monde représentent l’entreprise et la marque. L’ecosystème a changé, le brand appartient aux clients et aux employés et on accepte de perdre le contrôle » "

casestudies IBM brand socialmedia guidelines communication measurement

  • Pour canaliser le message, des « social media guidelines » ont été définies dès 2005 et réactualisées en 2010. Construites de façon collaborative, à travers des « jams » (brainstormings virtuels), ces guidelines servent aujourd’hui de modèles pour d’autres sociétés, comme SAP ou France Télévisions.
  • our canaliser le message, des « social media guidelines » ont été définies dès 2005 et réactualisées en 2010. Construites de façon collaborative, à travers des « jams » (brainstormings virtuels), ces guidelines servent aujourd’hui de modèles pour d’autres sociétés, comme SAP ou France Télévisions.
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Jan
2
2012

"The term “engagement” has become increasingly popular among organizational professionals when talking about how to build better relationships with customers, channel partners, employees, volunteers, or even voters. More than half-a-dozen conferences on engagement were held last year in the U.S., and a growing number of companies, including industry leaders Astra Zeneca and Pepsico, have executives with the term “engagement” in their title.

Why the interest and why now? In the past, engagement was a “warm and fuzzy” term. It made sense that organizations did better when their communities were fully engaged, but, from an economic standpoint, it was difficult to measure. The rare organization whose CEO was committed to engagement generally did so as a matter of common sense or faith. "

engagement management enterprisengagement leadership measurement

  • But the climate is changing. The advent of customer relationship management, the Internet, and social-networking have exposed the connections among customer loyalty, employee engagement, and financial results
  • Organizations are waking up to the fact that while they have an agency to handle their advertising, there’s no single resource inside or outside the organization to address engagement in a holistic way. Enter the field of Enterprise Engagement to fill the knowledge gap. It is a movement forged by a variety of executives in sales, marketing, and human resources working together to build a body of knowledge and best practices related to creating a culture of performance through engagement.
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Oct
12
2011

Chess Media Group recently released “The State of Enterprise 2.0 Collaboration” report which collected survey responses from 234 executives and decision makers implementing these collaborative solutions in their workplace. The report covers things such as business drivers, ROI, types of tools that are being used, how budgets are being allocated, and how strategies are being developed. The report is completely free to download"

enterprise2.0 socialbusiness collaboration survey report strategy IT ROI value problemsolving measurement

  • Business managers and IT managers are beginning to work more closely together to co-own and co-sponsor emergent collaboration initiatives.
  • There is not a strong enough focus on developing an enterprise strategy before deploying a technology platform.
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Sep
30
2011

"An important theme in the articles and blogs I've been reading recently is that it's time for social to grow up and leave childish things behind. Childish things like individual departments within an enterprise improvising ideas for social in an uncoordinated, decentralized fashion, with the nominal center for social (Customer or Public Relations) carrying the can when it all goes wrong."

socialbusiness enterprise2.0 strategy silos ROI measurement socialanalytics influence

  •   

    The development of social analytics may not yet be mature, but it's advanced enough that there's a new buzzword for it: "socialytics." The motivating theme across this emerging range of tools is that social should cease being based on intuition and guesswork. It's possible, instead, to identify vectors of social activity which produce reliable ROI.

  • This is where "socialytics" come in, of course. As a baseline, it's necessary to conceptualize success in social in more meaningful terms than merely reaching large numbers of customers and potential customers
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Aug
10
2011

"Sometimes there are postings on intranet discussion forums where people say “I’ve been asked to write an intranet strategy and was hoping I could have a look at somebody else’s”.

To me that’s a little like saying “I’m planning to have a really enjoyable holiday and was hoping I could come on yours”. Although seeing what somebody else does can be useful to get ideas, it is unlikely to be a good fit to your particular requirements. "

intranet strategy vision foals measurement implementation

  • 1. Vision or Purpose: What is the intranet for? 

     

    This innocuous-looking question can be hard to answer, but if you can get all your stakeholders to agree on this, then it stops an intranet programme being pulled in multiple directions. 

     

    Many strategies seem to state the blandly obvious, such as “To help Grotco communicate, collaborate and work more effectively”. The acid test is: given two otherwise equal options, does the vision guide you on which route to take?

  • 2. Goals : What are the 4-5 main things that the intranet will do in the future?

     

    This is where the intranet strategy should take a lead from an organisations’ strategy. So if your organisation aims to improve customer satisfaction, then a strong goal would show how the intranet could play a part in that: finding experts to solve problems, better tracking of issues to resolution or providing more accurate information to sales teams, for example.

     

    Some goals may be more inward-looking, such as ensuring 99% of employees can access the intranet. These are worth tracking, but won’t excite anyone, and may be better under “Implementation” (see below)

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Jul
17
2011

"Relationships drive business. Within the chaotic crush of interaction data coming off the Internet, smart mobile devices, Social Media, and Communities, is pure customer relationship gold. Three CRI (Customer Relationship Intelligence) metrics distill the gold—Relationship Value, the “effect” in relationship cause-and-effect; Interactions, the “cause;” and Variable Interaction Cost."

customer relationship costs interactions measurement management2.0 metrics Customerrelationshipintelligence customerrelationship communities

  • Customer retention is even more of a mystery--no one is in charge. And that is where the MONEY is! Some 80% of revenue comes from repeat business and referrals, only 20% comes from new customers typically.
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  • Measure Management 2.0 with CRI for Real-Time Management/Operational Control/Profit | Management Innovation eXchange
  • Measure Management 2.0 with CRI for Real-Time Management/Operational Control/Profit | Management Innovation eXchange
  • Measure Management 2.0 with CRI for Real-Time Management/Operational Control/Profit | Management Innovation eXchange
Jun
15
2011

"Le 28 et 29 mai, s'est tenue à Mountain View la première édition de la conférence Quantified Self (QS) (que l’on pourrait traduire littéralement par "la quantification de soi" pour parler "de la capture, de l’analyse et du partage de ses données personnelles", comme l’explique Emmanuel Gadenne). InternetActu propose un compte rendu des différents ateliers."

attention quantifiedself productivity data measurement privacy

  • L’internet n’est pas une pièce calme, explique Matthew Trentacoste. Pour favoriser sa concentration en ligne, il a utilisé et construit des outils qui l’aident à se concentrer dans les environnements en ligne.
  • Cet exemple donna lieu à une discussion sur ce qu’est l’attention (la résistance à la distraction pour Matt), mais d’autres participants mire l’accent sur la productivité en faisant notamment référence à l’expérience optimale, au flow de Mihaly Csikszentmihalyi (Wikipédia)
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Apr
20
2011

"My main message is that deploying an enterprise social network improves the performance of the company. As a consequence, the most important measurement is not the one of the tool in itself but the measurement of its actions / impacts on the performance of the company. "

enterprisesocialnetworks socialnetworks measurement performance metrics efficiency indicators

Mar
4
2011

"Limiting collaboration software to small teams and short time periods works best, a scholar of "knowledge workers" says."

collaboration software measurement

  • The fact is that most organizations aren't really serious enough yet about collaboration to measure it much. They tend to be a lot more interested in traffic to their website than traffic on their collaboration tools site
  • Historically, companies were quite interested in increasing the amount of collaboration. Now they are interested in targeting and limiting collaboration because people are getting overwhelmed
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Feb
18
2011

"To create organizations that are fit for the future, we need to dramatically retool the management systems and processes that govern . . .

* How strategies get created
* How opportunities get identified
* How decisions get made
* How resources get allocated
* How activities get coordinated
* How power gets exercised
* How teams get built
* How tasks and talent get matched up
* How performance gets measured
* How rewards get shared"

management2.0 management resourceallocation opportunities decisionmaking talents tasks performance measurement strategy

  • Management 1.0 was built to encourage reliability, predictability, discipline, alignment and control. These will always be important organizational virtues, but in most industries, getting better at these things won’t yield much of an upside
  • But even that is starting to change: Around the world, “ordinary” managers of all sorts are starting to resist their captors. Most of these renegades aren’t HR directors, CFOs or even EVPs. Yet they are experimenting boldly with new ways of motivating, organizing, compensating and goal setting. They are reaching out to peers, taking risks, and running small-scale pilots.  They are acting first and asking permission later. Even more remarkable is the scope of their aspirations. They are not just hoping to become better leaders; they are hoping to build better organizations.  They are the harbingers of Management 2.0.
Jan
14
2011

"A development of my ideas in presentation format. This was a really useful exercise and it has helped me draw out some of the ideas and to identify areas to work on and make more robust. The project is one I’d like to make concrete, working with a team to solidify the ideas and to ground them in standard business practice. Areas that need developing are legion but there needs to be more work on the external / marketing aspects to draw the elements together."

socialbusiness socialbusinessscorecard metrics ROI measurement

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