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Jan

2011

The Enterprise 2.0 Strategy of Gamification

"Gamification is the use of game play mechanics for non-game applications, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. "

webtechman.com/...e-2-0-strategy-of-gamification

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software gamification enterprise2.0 maslow gaming

Gamification in Enterprise 2.0 is about Maslow’s hierarchy of needs, a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation

Mar

2010

Maslow’s Hierarchy of Enterprise 2.0 ROI

"Maslow’s Hierarchy of Enterprise 2.0 ROI

The decision to purchase an enterprise software application is one that generally demands a variety of different views about benefits. Because with most enterprise systems - Enterprise 2.0 included - there are a variety of benefits:"

www.cloudave.com/...ierarchy-of-enterprise-2-0-roi

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enterprise2.0 hierarchyofneeds maslow ROI costs costreduction crm customersatisfaction employeesatisfaction collaboration innovation agility

Saving money is one of the easier ways for an enterprise decision-maker to justify an investment. The savings can more than offset the costs of a enterprise system. This correlates to Maslow's original hierarchy of physiological needs. The dollars saved cover the cost to purchase.
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- Next rung up the ROI hierarchy is creating new revenue. In this case, the benefit is more localized to new products and services, as opposed to entirely markets. Increasing the top line is great for the social software ROI calculation. It's not surprising to see the social CRM space heating up.
- Happy customers. What every great company wants and continually works for. Anyone with experience on the "front lines" of a company understands the importance of this. Enterprise 2.0 platforms that help companies find ways to increase customer satisfaction hit on an important need for companies.
  
  Having customers suggest their ideas is a valuable approach to improving products and ideas. With an eye toward higher satisfaction and lower churn.
- Enterprise 2.0 has more highly engaged and connected employees at its core. The ability to make a more substantive impact. The ability to find that right person to help with an idea or project. The aha moments of discovering information you need. Making connections with people who see the possibilities you do. The ability to carve out a basis for recognition more broadly than has been available previously.
- Now the benefit of employee satisfaction is moving higher up the pyramid. Which means its measurability is limited. But it also means its impact is higher. On the Knowledge@Wharton site, the research of Alex Edmans on valuing intangibles is presented
- Cross-organization collaboration does three things:
  
  Improves outcomes as a diversity of knowledge and perspectives are brought to bear
  Strengthen bonds for the next initiative an employee works on
  Reduces cases of duplicative efforts and unnecessarily starting from scratch
- Innovations that arise from a social software initiative can be measured; indeed they are the most tangible ROI of Enterprise 2.0.
- Organizational agility includes:
  
  Seeing changes in the market faster
  Shifting resources in response to new opportunities
  Mixing incremental and disruptive innovation
  Moving on from initiatives, programs,markets, products that no longer work
  Employees can recognize opportunities and threats themselves, and act accordingly