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"In the workplace, a similar transition is taking place with the widespread adoption of information technology. Managers are increasingly taking a back seat as information providers. From the moment employees sign up, organizations direct them to company intranets to understand different aspects of the job, the organization, clients, company policies, and often, the performance development program and its measurement metrics. "
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For the first time, perhaps, managers find themselves overshadowed by the net's omnipresence in answering questions about the what and how. Their authority as information-providers is eroding quickly, putting to rest that once-key role
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At a recent meeting with young managers, I asked them what value they felt they added to teams. These smart people recognized the change in their roles. Instead of being controllers or hoarders of knowledge, they viewed themselves as collaborators or mentors, trusted for their experience — not their gigabytes of memory.
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"I’m beginning to wonder what function middle managers and line managers perform these days. Can these functions be replaced entirely by new Enterprise 2.0 roles and systems? Is something going to fall between the cracks in a rush to remove these roles? Is the traditional Middle Manager heading towards obsolescence? "
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Part of the problem is that while we move towards implementation of E2.0, and introduce change in roles that support it, we have yet to strongly define some of the job characteristics and functions
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Another crucial function of a line manager is in managing the team’s budget. While it may require input from their team, trying to manage a budget and make such decisions as a group often leads to disaster.
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"But can this great 20th century innovation survive and thrive in the 21st? Evidence suggests: Probably not. "Modern" management is nearing its existential moment."
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Corporations are bureaucracies and managers are bureaucrats. Their fundamental tendency is toward self-perpetuation. They are, almost by definition, resistant to change. They were designed and tasked, not with reinforcing market forces, but with supplanting and even resisting the market.
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The weakness of managed corporations in dealing with accelerating change is only half the double-flanked attack on traditional notions of corporate management. The other half comes from the erosion of the fundamental justification for corporations in the first place.
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