Bertrand Duperrin's Library tagged lifecycle → View Popular, Search in Google

Sep

2011

Sorry Gartner, Here’s the Real Magic Quadrant for SCRM

"For me and the decision makers I talk to, SCRM is simply taking traditional CRM and adding multichannel social technologies, social analytics and social engagement strategy to help Sales, Marketing and Customer Service be more productive."

www.cloudave.com/...e-real-magic-quadrant-for-scrm

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socialcrm gartner vendors crm social software salesforce jive lifecycle

Social CRM is a business philosophy that expands the borders of traditional customer relationship management beyond information, process and technology to people, conversations, and relationships. The focus of sCRM is on people (i.e. customers, partner, suppliers), their relationships with other people, and the ongoing conversations that are occurring about the Company and its products. Finally, sCRM is also about engaging with customers and prospects, not controlling them, and establishing bonds of trust (hopefully love) between the Customers and the Company
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- Jive doesn’t effectively manage information about people, relationships and business opportunities. It’s not built for that purpose. Jive is a listening and engagement platform that does not manage the people they are listening to; prospects, customers, vendors, and influencers.
  
  But their solution is an incredibly effective social platform for customer and employee engagement.
- True SCRM starts out the with the customer, her demographics, her realities, her needs, her values. But it does not ignore the management of the customer. It’s not an angry tweet that someone in customer service responds to only to move on the next complaint. It creates a profile of that customer so that the organization can continue to nurture her.
- As Peter Drucker liked to remind us, the purpose of business is to create a customer. And Social CRM is furthering this objective by enabling companies to locate and connect with current and prospective customers while managing them through a relationship lifecycle.

Mar

2011

Enterprise Collaboration: Focus On Improving Practices

"The technology adoption lifecycle is a usable model to gain understanding into the adoption process of a new technology or product within a certain population or culture, such as an organization. What it doesn’t tell us, however, is what value it creates as a result of technology adoption. To understand that, we need to look at how the use of a new technology or product affects the ability to perform tasks and achieve goals."

www.cmswire.com/...mproving-practices--010596.php

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collaboration adoption adoptionlifecycle lifecycle value valuecreatuinb technology socialsoftware enterprisesocialsoftware socialnetworks enterprise2.0 socialbusiness

The key question is not if people have adopted a certain technology, but rather how they are using it and how new and improved practices are being adopted. For an organization that seeks to improve its operations and management, the adoption of a certain technology isn’t really interesting unless it creates value.
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- The potential value of a new technology lies in the new and improved behaviors and practices that might emerge when the technology is introduced to, and adopted by, staff. It’s when people change the way they behave — for the better — and find better ways do their work
- It might seem like I’m stating the obvious, but the fact is, I haven’t seen many organizations that have put nearly as much effort into understanding and changing practices as they have put into discussing product features when introducing new collaboration products.
- It is important to realize that you can improve existing practices without introducing new technologies.
- You can, of course, also introduce new and improved practices by introducing new technologies.
- Eventually, it may lead to a changed behavior where employees share information immediately, instead of waiting for someone to come and ask them for it — a new practice has emerged.
- You can also introduce a new technology without seeing any change in behaviors or practices. When introducing a micro-blogging platform, employees might continue to share information only when being asked to. They just do it on a micro-blogging platform instead of via email.
- They can also continue to work in silos by creating closed groups to which they only invite and accept invitation requests from people they already know and work with.
- When it comes to social software, you really won’t get much value from introducing a blog, wiki or micro-blogging platform unless you first change existing behaviors and practices. Otherwise, you will just be paving cow paths.

Jan

2011

Pour une gouvernance de l'information

www.slideshare.net/...nt-gouvernance-de-linformation

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ibm informationoverload governance quality storage infrastructure lifecycle data datalyfecycle privacy security datagovernance

Nov

2010

Actifs informationnels vs Données

"Le modèle 2.0 accélère la croissance du volume de données disponibles mais il se développe autour de solutions de partage, de collaboration et de diffusion de l’information, est-ce pour autant un paradoxe ?"

infgov.net/...ifs-informationnels-vs-donnees

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data information assets informationlifecycle lifecycle value

Ces données sont stockées dans les outils que nous utilisons, à savoir PC, tablettes et appareils mobiles.
Elles sont enregistrées à notre demande ou à notre insu et nous n’avons aucun contrôle sur leur durée de vie, leur utilisation par des tiers (programmes ou individus), leur exploitation et leur protection
S’il est un problème avec les données, c’est bien qu’elles persistent dans les mémoires des systèmes (souvent sous forme dupliquée), quand bien même elles ne servent plus à grand chose,
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- L’information est née de la contextualisation et de l’interprétation des données.
  Elle est donc étroitement liée aux systèmes en production, sans lesquels, elle n’existe pas.
- l’information apporte une très forte valeur ajoutée à un moment donné et si sa conservation est utile à des fins patrimoniales, elle l’est plus rarement à des fins uniquement métiers.
- ’information est le plus souvent représentée sous une forme reposant sur l’utilisation d’un support de communication (écrite [Output Management], visuelle ou verbale) et ceci contribue largement à sa valeur ajoutée.
- la valeur de l’information réside également dans la mise en perspective et la réflexion autour (objective ou subjective) du matériau brut que représentent ces données !

Apr

2009

The Enterprise 2.0 LifeCycle

This life-cycle is the stages in which I have seen organizations, communities, and businesses adapt to the changing and available technologies that help their organization grow and thrive. This may ring a little familiar to those who are familiar with the Software Development Life-cycle (SDLC), the long, costly, and project creep way of doing business. In this approach, we do not wish to reinvent the wheel. We firmly believe that there are many excellent open-source solutions that are ideal for business collaboration, communication, networking, and transparency.

andrearbaker.com/...the-enterprise-20-life-cycle

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enterprise2.0 services implementation lifecycle transformation strategy

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