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Five lessons learned about cross-cultural social networking
Social networking theorists like to debate whether and how much cultural differences impact the way people respond to and interact with social networks.*
Some, for example, argue that networks such as Facebook mainly reflect and accommodate values and norms prevalent in Anglo-Saxon cultures (U.S., UK, Canada, etc.) — which explains why they’re much less successful elsewhere.
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Challenges in building virtual communities
In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, I’d like to focus on four challenges:
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First Challenge – Language.
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Second challenge – Integrating diverse skill sets
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