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Portrait of a social intranet
During our Insight Event last week, Steve Perry (Head of Knowledge and Business Development Systems) discussed Freshfields' new social intranet and the changing shape of business processes in the firm through the use of social tools. These are my notes from Steve's talk along with his presentation.
Social Networking on Intranets
As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. Open communication, collaboration, and content generation are as much a part of their standard toolkit as using a computer or mobile phone.
So, how should companies deal with the increasing expectation that Web 2.0 will drive Enterprise 2.0?
* Taking the slow road means that companies will risk losing workers who expect innovation in the outside world to reflect directly on how they communicate at work.
* Going for quick adoption means that companies must find ways to overcome the risks to corporate culture that adopting these tools can entail.
If your organization is still unsure about what to do with these emerging technologies and how to adapt them to suit its culture, you're in good company. A main finding from our study's interviews is that most companies are not very far along in a wholesale adoption of Web 2.0 technologies — unless "thinking about social software" is considered progress. The oft-repeated refrain from interviewees was "talk to us next year."
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Business need is the big driver. Although our report discusses specific tools (blogs, wikis, and such), enterprise 2.0's power is not about tools, it's about the communication shift that those tools enable.
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So, rather than saying: "X is hot on the Web, let's get it on the intranet," say: "We need to accomplish Y; can X help us?"
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Will social media kill off the intranet in years to come?
The majority of our readers believe the impact of Facebook-style social networks with elements of file and photo sharing, microblogging or status updates, phlogging (phone blogging), vlogging (video blogging), and instant messaging to name a few applications, will mean the end of the traditional intranet as we know it, but equally see the intranet evolve to incorporate large pockets of social networking.
But the reason we need to change the way we communicate is not just due to technological advancements, the principal driver is human evolution.
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As Russell Pearson, communicator and intranet specialist says, there is now a need to realign to meet employee, not application or department needs.
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Pearson, however goes further and believes that the advent of Google Wave, a new communications and collaboration platform that is currently in early testing, as well as social networks being accessible on each other’s platforms, will “accelerate the process of embedding online conversations”.
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Adopt Intranet 2.0 or risk failure
An organization without a 2.0 strategy risks being left behind, or outright failure (though death may be slow). Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.
561 organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey and the results reveal rapid adoption of social media on the corporate intranet in the past year.
Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World.
Intranet blogs, wikis and discussion forums are quite pervasive, while other less common tools such as podcasts and mashups remain an after-thought at most organizations:
Intranet 2.0: Ten Not-So-Easy Steps
Thousands of corporate intranets are seldom-used, impossibly complex beasts. In contrast, next-generation intranets are simple, social platforms that can change the way people work (for the better!). But getting to intranet 2.0 isn't so easy. Here are my ten steps to getting there.
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Step 1: Blow up the old intranet.
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Step 2: Turn users into authors.
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Carnet intranet: Compétitivité, culture, capacité de changer
Le learship est clé dans la réussite des projets intranet. Aux USA l'échec est vécu comme un pas vers la réussite, la sanction de l'échec en Europe risque d'être nuisible à la compétitivité européenne.
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