internalcommunication - Bertrand Duperrin on Diigo

Apr

30

2012

“If the news is that important, it will find me.”

"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.

So why do you still have a home page at work? And what should you have instead?"

johnstepper.com/...that-important-it-will-find-me

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internalcommunication communication socialnetworks virality

A student put it even more simply: “If the news is that important, it will find me.”
Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.
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- This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters
- Now, without email and without searching, people at all levels from around the world were following the conference by following real people
- The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.
- Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.

Apr

17

2012

IBM: Communication and Curation go hand in hand

"It used to be that company communication was all top down. Messages that are ‘pushed down’ from the C suite to the cubes and the employees.
Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line.
Today, things are changing fast – as the tools and networks for communication are broken wide open."

www.forbes.com/...n-and-curation-go-hand-in-hand

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casestudies ibm communication internalcommunication curation Usergeneratedcontent

At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.
“We had 260,000 registered users to that product internally in 2009 and between them they created 600,000 webpages.” To put that in perspective, IBM.com has 4.2 million pages, created over 15 years, making it one of the largest corporate web sites in the world. In one year alone IBM employees created 600,000 webpages.
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- employee generated content follows an exponent like this and its probably about ten to fifteen times the volume of professionally produced content.
- Professionally produced content grew, has topped out, and is actually about to go into absent volume, it’s about to go into decline.”
- That makes IBM a curator as much as a communicator.

Mar

2

2012

Social intranet “how to” from E2.0 Summit in Paris - Intranet & Digital Workplace Strategies

"I led the group through a 5-minute brainstorm on major obstacles and we regrouped into the 3 categories below. Then we went into 3 huddles to identify ways around the obstacles. This was fast work, all wrapped up in 45 minutes. The three obstacles:

Management resistance (top and middle, each with different concerns)
Culture and change resistance (which is a bigger question than the intranet itself)
Internal communicator resistance (uncomfortable losing control)"

netjmc.com/...w-to-from-e2-0-summit-in-paris

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socialintranet digitalworkplace management culture resistance internalcommunication intranet

Top management is focused on numbers, outcomes, added value.
Middle management fears lack of control, don’t fully understanding what’s happening, wonder who is working if everyone is using social media.
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- Because this is about people, change and culture, we’re talking about something bigger than the intranet. Your intranet is not going to change everything.
- Involve work councils and other people who will cause the biggest headaches because once you get them on board, they are the ones who will help drive the culture change and drive change in their departments.
- Internal communicators often resist this change, saying “We own this part of the company, this process, the intranet itself.” They have a traditional way of doing things. They push information out and are not used to the social approach.
- The need to understand it does not mean the end of their jobs, the end of control, the end of validated information.
- Bring in people from the business, HR and other departments so that there are other voices besides just the internal communications.
- All of these things can happily co-exist. There still remains a very traditional, validated corporate communication stream that can be improved and made better by social features.

Feb

17

2012

Les règles 2012 de la communication interne

"Rattrapés par cette réalité, porter bonnes paroles et projets d’avenir dans un contexte qui laisse plutôt présager difficultés économiques, pénuries d’emplois et tensions sociales peut sembler paradoxal. Et pourtant, derrière cette contrainte forte en matière de communication interne se cache une nouvelle opportunité pour la fonction d’évoluer vers des territoires sur lesquels elle peine encore à s’investir."

lecercle.lesechos.fr/...les-2012-communication-interne

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communication internalcommunication

Le premier, celui d’optimiser les dispositifs et outils de la communication interne en mesurant leur efficacité dans l’objectif de limiter les redondances, gagner en simplification, en cohérence et en réactivité, tout en s’adaptant plus finement aux attentes des différentes cibles internes
Tout cela, afin de dégager des moyens matériels et humains qui, théoriquement du moins, pouvaient être consacrés à l’animation du réseau, aux relations internes et à une "mise en mains" plus personnalisée des contenus et messages.
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- Développer des relations interpersonnelles de proximité avec l’équipe reposant sur l’écoute, le respect et la confiance : une posture d’importance quand on sait que le soutien managérial est l’un des tout premiers facteurs de protection contre les risques psychosociau

Nov

18

2011

IBM’s Galactic Intranet Redesign & The Death of the Intranet

"A team of more than 40 IBM consultants have undertaken a massive redesign of IBM’s web properties: a galactic redesign that includes both the external website and internal intranet.

The core objective: a Single design system that converges the intranet (W3) and Internet standards, incorporates reusable design patterns and evolves the design system through collaboration."

www.intranetblog.com/...10

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ibm casestudies intranet intranet2.0 socialintranet W3 collaboration corporatecommunication internalcommunication expertslocation

ntroduce IBM experts, innovators, collaborators across the web, both internally and externally (.com and external web)
The new design uses darker and more subdued colors in the masthead and footer but brighter colors and more readable fonts in the content space making it easier for you to focus on where the real action is happening on the page: the content space!!,
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- The new design makes it incredibly easy for you to add and remove widgets from the page, to change the layout of the page, and even allows you to easily add and remove your own pages customizing each for the way YOU work
- Dynamic delivery of merchandising and Expertise Locator services through our services
- No longer is there a single information workplace. No longer are we bound by the strict confides of a firewalled digital destination. The way we work transcends the binary notions of ‘internal’ and ‘external’. The body of knowledge we access and to which we contribute is now globally distributed across individuals, communities and disciplines. And our communication is constant, immediate and ubiquitous.
- As an organization, we must reconceive how to serve and empower a global workforce – professionally and culturally – in a way that enables everyone to achieve his or her full potential.
- evolving from distinct toolkit to integrated service; from a walled garden to a mode of engagement. W3 can become the service through which digital citizens (users/employees) engage to make the world work better.
- In the future, w3 will cease to be a separate destination for IBMers. Instead, it will seamlessly integrate into IBM.ocm and the Web, serving as the frame through which they relate to their colleagues, the enterprise, their clients and partner

Aug

6

2011

Senior manager blogs: a paradox in the “now” era?

So, is it really a question of time? Or is it a communication problem? The biggest paradox of a blog is that it is supposed to be the “voice” of the blogger, yet we are dealing with the written word.

In spite of the apparent informality of a blog, when you are CEO or a high level manager in an organization, it matters what you say and how you say it. People will pay close attention to the words used. Yet, blogs require a personal, spontaneous style in order to be credible to readers."

netjmc.com/...blogs-a-paradox-in-the-now-era

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internalblogs blogs internalcommunication employeeblogs CEO CxO topmanagement

Most of their direct “output” has been invisible to most employees. Today, in the world of Facebook, Twitter and YouTube, there’s an expectation for a new style of communication. One that is direct, informal and open.
At that point, many senior managers were unable to “express themselves” on these channels.
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- At the same time scrutiny of what organizational leaders say and do is increasing.
- people in positions of responsibility must weigh their words carefully when they “speak” – on paper, in email or anywhere else. At the same time we expect them to communicate with with employees in a natural, spontaneous voice with messages that have not been carefully crafted by a speech writer.

May

17

2011

Comment mettre en place une stratégie de RH ancrée vers le digital ? Le cas L’Oréal « ma cervelle a brulé

Cette vidéo nous explique que le modèle RH interne chez L’Oréal doit évoluer. En effet L’Oréal doit restructurer son organisation interne pour mieux appréhender les questions digitales."

etatdefait.wordpress.com/...-vers-le-digital-le-cas-loreal

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casestudies l'oreal culture internalcommunication hr communities organization consumer externalcommunication openness

Mar

14

2011

2013: l'intranet en tout petit au coeur du réseau social d'entreprise?

"Le salon Solutions Intranet & collaboratif cette semaine, a certainement été un évènement important pour la prise de conscience de cette convergence entre l'intranet et les réseaux sociaux à la sauce collaboratif:" [...] Il est intéressant de comparer avec l'édition 2009 et de voir le chemin parcouru ces deux dernières années. Et pour ceux qui ont lancé en interne leurs premières initiatives à cette époque d'envisager l'avenir.

greensi.blogspot.com/...et-en-tout-petit-au-coeur.html

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intranet socialintranet collaboration socialnetworks IT integration intranet2.0 communication internalcommunication informationoverload infobesity

La conclusion de cet article montre la clairevoyance de son auteur (Marc de Fouchécour) puisqu'il conclu par "il faudrait implémenter des fonctions de réseau social dans l’intranet, qui permettent la mise en relation des collaborateurs et forment le terreau des futurs groupes de travail collaboratif ou de communautés de pratiques." Bien vu.
L'intranet c'est cet animal piloté le plus souvent par la Direction de la Communication et/ou la Direction des Systèmes d'Information. Or on constate les difficultés actuelles à convaincre ces Directions de s'engager sur la voie des réseaux sociaux
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- Coté Direction de la Communication l'acceptation des RSE est moins évidente. l'acceptation externe n'est pas simple quand les marques sont attaquées par une poignée de forcenées via leur page Facebook, Mais en l'acceptation du RSE interne non plus car elle renverse la pyramide de la communication en mettant l'utilisateur au premier plan.
- Finalement le "TL" (timeline) de notre utilisateur, pour reprendre l'expression du fil d'actualité sur Twitter, c'est lui qui se la choisi, en décidant de participer a tel ou telle communauté. La DirCom n'étant pour lui qu'un fil d'information que le salarié décide de mettre (ou non) sur sa TL. Exit donc l'intranet portail page d'accueil au lancement du navigateur
- ais aujourd'hui Mme Michu lance sa plateforme de communication universelle, où elle retrouve ses amis, ses informations, peut les tager, voter... je veux bien sûr parler de Facebook. Elle y passe de plus en plus de temps et délaisse les sites internet des entreprises
- Le salarié ne cherche pas plus que Mme Michu a se faciliter la vie pour faire son travail. Il a besoin d'une plateforme qui lui permette de collaborer "sans fioritures" et de choisir ses outils et ses sources d'information
- Plus une entreprise est complexe dans son organisation, plus on submerge le salarié avec des informations très éloignées de son quotidien et de ses objectifs.
- Car l'intranet de communication tel que pensé aujourd'hui, n'est qu'une petite partie des besoins de collaboration du salarié. Le RSE devrait prendre la place centrale a coté de la gestion des connaissances
- y logeront les blogs de leurs Directeurs, qui permettront une communication directe et chaleureuse avec les salariés, en lieu et place des communiqués de communication... parfois disponibles sur Twitter ou LaTribune avant d'être diffusés en interne

Jun

18

2010

A Different Look at Community Management

"Folks are sometimes surprised to learn about how large our team is, or how it’s structured, mostly because they’re thinking of community management as it’s always been. But we’ve got it threaded into our organization a little differently, based on what we think community management should be about in today’s business. Let’s take a look at some of the touchpoints.
"

www.radian6.com/...t-look-at-community-management

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communitymanagement engagement process leadgeneration communication collaboration internalcommunication content measurement reporting

Here, it’s about being invested in and part of the community that you’re seeking to connect to in more ways than just being the online host or hostess for your brand.
Make no mistake, community management is part of the lead cultivation process
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- In our business, community is what we call a bridge role. We bridge communication from the community into our organization: sharing product feedback with our product team, trends and industry insights with our executive team, helping get sales and support inquiries to the right place for response from those teams, offering input about needs and overall social media challenges that our customer markets are wrestling with.
- We share that information internally with our teams and management so they can get a snapshot of how the community team is contributing to the bigger picture, and where we can change, adjust, or do things better to have even more impact.
- To us, this role is a hybrid discipline – a mix of sales and customer service and communication – and is really silo agnostic, functioning as a hub for many different disciplines inside the compa
- Our vision of community professionals is that of spokespeople, communicators, networkers, brand ambassadors, and representatives of their community all wrapped into one

Jan

27

2010

Définition de la RH 2.0

"“La RH 2.0 est la mise en oeuvre d’usages nés du Web 2.0 pour mieux gérer la fonction RH et pour mieux exécuter les processus RH de recrutement, de développement et d’implication des talents qui composent une organisation.

Ces usages dits “2.0″ facilitent l’expression et la collaboration des acteurs de la RH (Collaborateurs, Candidats, Managers, Responsables RH) grâce à des outils 2.0 (Blog, Wiki, RSS, Réseau social,…) qui rendent interactif le système d’information RH (SIRH).”"

talentpower.free.fr/?p=215

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recruitment2.0 recruitment training assessment mobility internalcommunication humanresources humanresources2.0

Dec

18

2009

Internal Communications: What Is Social Computing's Role?

"I believe it is a way to better achieve some of the strategic goals of internal company communications, but I want to engage the reality that it isn't yet displacing legacy approaches in significant numbers by articulating the realistic questions that proponents of social computing should be asking themselves in light of these findings:"

blog.allyis.com/...hat-Is-Social-Computing-s-Role

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internalcommunication communication intranet email socialcomputing

2. What is the proper role of social computing in a company's internal communication strategy? Is it to replace previous tools and do better the same things those tools were trying to accomplish, or were there internal communication needs that previously went unmet that now could be addressed using the new tools of social computing
Why posters are so popular in 2009 is a mystery to me. Maybe people like posters because there are times when you have something the organization should hear, but you may not know precisely the audience for that content -- so you post it where all can see it and the people who need it, you hope, will find it. Although, of course, you really have no assurance that actually happens.
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- But it's also interesting to note that, with the exception of face-to-face, all of these are push communication styles:
- People want to have productive back-and-forth exchanges with precisely the right people who can help them and a face-to-face conversation does that. But what about when you are not in the same physical location and yet you need to collaboratively exchange expertise with someone else, or a group? That's when social computing tools can fit the bill because they are web-based approximations of the face-to-face dynamic.
- Finally, it's interesting to me that there's an implication in the reliance on push communication technologies that I think is worth addressing. When these tools are used to communicate corporate messages to the employee population, they imply a finality to the thinking contained in the messaging -- they do not invite debate, collaboration, response or input.
- But what about times when that's not the implication you want to communicate, times when you do want input from the organization? Such cases are ones in which social computing tools might be the appropriate choice

Oct

12

2009

The Naked Truth About Great HR Communication

"I’ve been doing HR communication for about 150 years. I’ve seen my share of good communication and more than enough bad communication to say I don’t want to see any more junk. I wrote down this list. It’s blunt. It’s the naked truth. "

www.knowhr.com/...h-about-great-hr-communication

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communication internalcommunication hrcommunication humanresources

Sep

22

2009

Adidas’ Internal Communication Team on Enterprise 2.0

A nice updated slideshow of Adidas’ Christian Kuhna on their implementation approaches and lessons learned.

blog.enterprise2open.com/...nication-team-on-enterprise-20

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adidas socialsoftware enterprise2.0 communication internalcommunication casestudies socialmedia implementation

Apr

9

2008

Le point Com de Bertrand Desmier: Le web 2.0, nouvelle panacée de la communication interne ?

Ne nous y trompons pas, réduire la distance entre le discours et les actes, reste le défi majeur auxquels sont confrontées les entreprises, y compris dans la mise en oeuvre du web 2.0

blog.bdccom.com/...le-web-20-nouve.html

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web2.0 internalcommunication management

Feb

2

2008