internalblogs - Bertrand Duperrin on Diigo

Aug

6

2011

Senior manager blogs: a paradox in the “now” era?

So, is it really a question of time? Or is it a communication problem? The biggest paradox of a blog is that it is supposed to be the “voice” of the blogger, yet we are dealing with the written word.

In spite of the apparent informality of a blog, when you are CEO or a high level manager in an organization, it matters what you say and how you say it. People will pay close attention to the words used. Yet, blogs require a personal, spontaneous style in order to be credible to readers."

netjmc.com/...blogs-a-paradox-in-the-now-era

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Most of their direct “output” has been invisible to most employees. Today, in the world of Facebook, Twitter and YouTube, there’s an expectation for a new style of communication. One that is direct, informal and open.
At that point, many senior managers were unable to “express themselves” on these channels.
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- At the same time scrutiny of what organizational leaders say and do is increasing.
- people in positions of responsibility must weigh their words carefully when they “speak” – on paper, in email or anywhere else. At the same time we expect them to communicate with with employees in a natural, spontaneous voice with messages that have not been carefully crafted by a speech writer.

Mar

7

2011

Personal Blogging at Work Increases Productivity

"What if your employees sat around writing about their personal lives on your company’s internal blog?"

blogs.forbes.com/...at-work-increases-productivity

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blogs blogging socialmedia productivity internalblogs relationship research reputation e-reputation

Not according to a new academic study by an associate professor at New York University’s Stern School of Business, Anindya Ghose, and two colleagues from Carnegie Mellon, Param Vir Singh and Yan Huang. Along with sharing information about work tasks, blogging at work pulls employees closer to one another, builds relationships, and over time, increases productivity.
Especially since a lot of workers were not just blogging about work; they were blogging about non-work concerns as well. At the same time, companies were wrestling with whether to impose rules on how employees used the blogs. Should workers be precluded from chronicling their leisure activities?
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- Ghose’s conclusions, in brief: When the company imposed rules prohibiting workers from writing about their non-work interests, work postings dropped. When the company allowed workers to post freely, blogging and reading went up and employees exchanged more information about both work and play. One caveat: the benefits of unrestricted corporate blogging didn’t start to show up for at least seven weeks.
- Workers were drawn to reading about their colleagues’ leisure interests. Those blog entries made them feel connected to the writers, and want to read what they had to say about work tasks.
- Other researchers have shown that corporate bloggers can boost their reputations and careers through their posts.
- There’s a migration from blogs to real life. In other words, if a worker becomes interested in his colleague’s blog post about his new camera, and then he runs into that colleague while waiting for coffee, the two will likely strike up a conversation. “Online conversation is reinforcing offline conversation,” says Ghose.
- We’re seeing more data that shows what we may already know in our hearts: When we connect with people beyond work, we work together more productively.

Mar

29

2010

Blog Muse : système expérimental IBM pour animer les blogs d’entreprises

"Blog Muse est un système expérimental implémenté par l’équipe de recherche IBM de Cambridge pour doper l’activité dans les blogs employés IBM. Malgré tout l’intérêt de l’activité blogging autant pour les employés que pour l’entreprise, la participation (édition de billets, lecture et commentaires) constatée sur la plateforme de blogs BlogCentral est très faible."

digitalreputationblog.wordpress.com/...r-animer-les-blogs-entreprises

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IBM blogmuse e-reputation adoption activity blogging internalblogs blogs socialinteractions socialinteractionmodel exchange interactions

. En quelques mots : les lecteurs de blogs sont invités à soumettre les sujets de blogs qui les intéressent et les rédacteurs de blogs sont plus inspirés pour leurs billets et sont sûrs que leurs billets intéressent une audience donnée
On peut remarquer que ce système expérimental crée une interaction effective entre lecteurs et éditeurs de blogs et rend obsolète la relation asymétrique où les lecteurs ne peuvent exprimer leurs souhaits et où les rédacteurs ne communiquent pas efficacement avec leurs lecteurs.

Jun

5

2008

Want to be like Google? Pay More Than Lip Service to Employee Contribution

What about Google’s management style is so powerful, yet still transferable to other organizations?

www.e2oh.com/...rvice-to-employee-contribution

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google innovation decision management management2.0 enterprise2.0 internalblogs collaboration

What Enterprise 2.0 technologies make possible, Management 2.0 should embrace.
Look at areas of your operation where embracing employee input is critical to a successful outcome
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- Break the ice by putting management on the same footing as employees
- Give employees a voice