Bertrand Duperrin's Library tagged → View Popular, Search in Google
"I recently read about the Five Top Challenges of Integrating Social Media Data with Business Applications by Elias Terman on the CTOEdge.Now it seems to me that these issues are all, or at least mostly, about how to connect old school enterprise applications of record that deal with transactions and the new school systems of engagement that deal with interactions."
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In today's developed economies, the significant nuances in employment concern interactions: the searching, monitoring, and coordinating required to manage the exchange of goods and services
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jobs involving the most complex type of interactions—those requiring employees to analyze information, grapple with ambiguity, and solve problems—make up the fastest-growing segment
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"In looking at different definitions with different perspectives and a business lens, the one above made the most sense to me. After 16 months, it was time to revisit a diagram created for “A Guide to Understanding Social CRM”. I will not go so far as to call my earlier work wrong, naïve is a better descriptor. The evolution diagram contained my thought process at that time. Without over using the concept, my own thinking has evolved."
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For starters, the term ‘Social’ has become a blocker of progress. The attempted isolation of the social components from CRM do both concepts a disservice. The Social CRM discussion has pushed CRM into a bit of corner. How can a relationship exist without social elements?
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- We do not need to evolve to SCRM, we simply need to evolve CRM
- To say that Social CRM means everyone is a bit over simplistic
- While we would like to believe it is all about customer defined processes, it is not that simple
- To believe that customers can set their own hours is great in theory, but let’s be real.
- It is not simply about the number of channels, rather when and how people use the channels
- The transaction will never go away, it needs to become a stop along the journey, somewhere near the middle.
- CRM does need to become outside in, but it does not need to become Social CRM in order to get there.
"Relationships drive business. Within the chaotic crush of interaction data coming off the Internet, smart mobile devices, Social Media, and Communities, is pure customer relationship gold. Three CRI (Customer Relationship Intelligence) metrics distill the gold—Relationship Value, the “effect” in relationship cause-and-effect; Interactions, the “cause;” and Variable Interaction Cost."
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Customer retention is even more of a mystery--no one is in charge. And that is where the MONEY is! Some 80% of revenue comes from repeat business and referrals, only 20% comes from new customers typically.
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"Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job -- and a long line of software vendors, such as Cisco, SAP, Oracle, Microsoft, IBM and Salesforce.com, along with upstarts like Yammer, are hoping to position themselves as the platform to integrate social networking and business processes.
But will it work? And is it worth it?"
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"Clearly, social media has revolutionized how human beings interact," says Kendall Whitehouse, director of new media at Wharton. "It's logical to ask how it can transform internal business processes.
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Wharton management professor Nancy Rothbard says the introduction of social networking into office culture could have "profound" implications for the way businesses are structured. "The benefit of social networking is that it creates communities, but it creates a very different kind of community than offline communities,"
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"We covered “The Business Value of Social Media and Enterprise 2.0” with an emphasis on HR process because of the audience. I want to share with you a bit of my thoughts from that session. I first set some context with the classic 2006 McKinsey report on IT spending most of their budgets on transactions but the real business value is in the interactions between people and this area has been underinvested"
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A key is the alignment of these new tools with business process and tasks. We are also seeing more integration of capabilities within a single tool set.
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I find these tools work best when aligned with business process and are not simply introduced as capabilities such as phones or email.
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A business (or non-profit) or government can use these four approaches as a starting point and have different kind of social conversations.
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Concrètement, « le temps de travail des Français est de plus en plus morcelé. Dominés par l’informatique et les télécommunications, les salariés sont sollicités en permanence par la messagerie interne, les messages instantanés, les appels téléphoniques, les SMS et toutes sortes d’alertes. »
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- 93,3 % des Français passent plus de 4h par jour sur leur ordinateur (70 % + de 6h)
- 70 % déclarent utiliser leur ordinateur pour gérer leurs affaires personnelles au bureau
- Plus d’1 Français sur 2 se connecte à des réseaux sociaux durant ses heures de travail
- Près d’1 message sur 3 revêt un caractère non professionnel
- 75 % avouent interrompre leur travail pour regarder le contenu d’un nouveau message qu’ils viennent de recevoir
- Pour plus des deux tiers des Français, ce qui est urgent passe avant ce qui est important, et 25 % des sondés estiment ne travailler que dans l’urgence
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Le travail devient une interaction
Bien entendu, être interrompu à cause d’un contact (peu importe le moyen) n’a rien d’exceptionnel au travail, et est même recommandé. Cela fait partie du travail en somme. « La conclusion de notre étude est simple mais d’une portée étonnante : l’entreprise est de moins en moins un lieu de production au sens classique du terme. Le travail devient une interaction, un échange, un dialogue permanent. L’entreprise favorise et exige cette interactivité dont elle fournit les outils. Cette évolution est profonde et pourrait bien changer fondamentalement notre relation au travail, son organisation et ses valeurs » commente ainsi Jérôme Anrès, PDG de Sciforma.
"Blog Muse est un système expérimental implémenté par l’équipe de recherche IBM de Cambridge pour doper l’activité dans les blogs employés IBM. Malgré tout l’intérêt de l’activité blogging autant pour les employés que pour l’entreprise, la participation (édition de billets, lecture et commentaires) constatée sur la plateforme de blogs BlogCentral est très faible."
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. En quelques mots : les lecteurs de blogs sont invités à soumettre les sujets de blogs qui les intéressent et les rédacteurs de blogs sont plus inspirés pour leurs billets et sont sûrs que leurs billets intéressent une audience donnée
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On peut remarquer que ce système expérimental crée une interaction effective entre lecteurs et éditeurs de blogs et rend obsolète la relation asymétrique où les lecteurs ne peuvent exprimer leurs souhaits et où les rédacteurs ne communiquent pas efficacement avec leurs lecteurs.
"The core competency here is in terms of facilitating relationships and communications between different parties. There are in fact many different types of interactions that this role takes on. In as such, this means they participate as a part of many different role-interaction patterns. This is significant since when such patterns are frequent and repeated, it becomes almost transactional, and therefore measurable"
"Knowledge workers fuel innovation and growth, yet the nature of knowledge work remains poorly understood—as do the ways to improve its effectiveness. The heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas. Technology and workflow processes support knowledge worker success and are increasingly sources of comparative differentiation. Those able to use new technologies to reshape how they work are finding significant productivity gains. This article shares our research on how technology can improve the quality and output of knowledge workers. "
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The nature of collaborative work ranges from high levels of abstract thinking on the part of scientists to building and maintaining professional contacts and information networks to more ground-level problem solving.
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But for knowledge workers, what might be thought of as collaboration productivity depends on the quality and quantity of interactions occurring
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There's an orthodoxy in Enterprise 2.0 circles about how you're supposed to run an implementation. The orthodoxy goes something like this: Start with small-scale pilots, define your business objectives, watch the pilots closely, evaluate their success, make a go/no-go decision. (A good recent articulation of this view is in Chris McGrath's recent post on 8 Tips for a Successful Social Intranet Pilot.)
As far as I can tell it's what everyone thinks. In fact, it's what I used to think. Unfortunately, it's dead wrong. The orthodoxy is wrong for a very simple reason: Size matters. By constraining the size of your pilot, you significantly alter the way your company can and will use the tools.
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There's an orthodoxy in Enterprise 2.0 circles about how you're supposed to run an implementation. The orthodoxy goes something like this: Start with small-scale pilots, define your business objectives, watch the pilots closely, evaluate their success, make a go/no-go decision. (A good recent articulation of this view is in Chris McGrath's recent post on 8 Tips for a Successful Social Intranet Pilot.)
As far as I can tell it's what everyone thinks. In fact, it's what I used to think. Unfortunately, it's dead wrong. The orthodoxy is wrong for a very simple reason: Size matters. By constraining the size of your pilot, you significantly alter the way your company can and will use the tools.
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An artificially constrained pilot is always a poor representation of post-pilot collaboration, because the range of potential interactions is so limited. The value delivered to each individual participant is exponentially smaller than it would be at full scale, and the ways that people will use the tool are different.
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Today’s networked era requires a new way to make investment decisions that incorporates intangible assets and more accurately depicts how value is created.
The industrial age has run out of steam. Look at General Motors. Look at Chrysler. We are witnessing the death throes of management models that have outlived their usefulness.
The network era now replacing the industrial age holds great promise. Networked organizations are reaping rewards for connecting people, know-how and ideas at an ever-faster pace. Value creation has migrated from what we can see (physical assets) to intangibles (ideas). Look at Google and Cisco.
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ROI is an accounting and financial management concept businesses use to decide where to make investments and to assess the success of investment decisions after the fact. ROI reduces both return — R, what you expect back — and investment — I, what you expect to put in to numbers — making it possible to compare one investment opportunity to another. The numbers tie back to categories on the balance sheet and income statement, (i.e. tangible assets and hard-dollar returns).
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Measuring intangibles involves making judgment calls, so managers often exclude intangibles from their ROI calculations. Several purported authorities on calculating ROI suggest taking intangibles into account by putting them on a list but refusing to estimate their value. This leads you to comparing numbers to words, apples to oranges.
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I can't tell you how many companies I have worked with that have encouraged or tolerated a large degree of geographic dispersal among employees and management teams. "We're virtual, and proud of it," one told me. "It doesn't matter where you live anymore," many employees of virtualized companies have argued. "We travel all the time anyway," has been another frequent mantra.
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Senior managers, in particular, are a group that benefits from high-bandwidth interpersonal contact. Henry Mintzberg and other researchers have shown that their jobs typically consist of a variety of short, and frequently unplanned, interactions. It's much easier to accomplish these when you are all in the same vicinity.
What we haven’t done so well is make the business value case—how does it help organizations become more productive and competitive?
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What we haven’t done so well is make the business value case—how does it help organizations become more productive and competitive?
Enablement can refer to any approach which provides means or opportunity. Means refers to unique methods that empower people and businesses to pursue and capture unique opportunities.
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Unique methods are new processes that differ from traditional methods. In fact unique methods may be the total opposite of traditional methods and there lies the power of enablement.
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When people use the word enablement it typically implies a new approach to accomplishing something or solving an existing problem. People and businesses are enabled by technology to create new methods or processes aimed at solving old problems or creating brand new value opportunities.
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Although many companies aspire to promote easy interaction and coordination across departments, office locations, and pay scales, the "boundaryless" organization—like the paperless office—hasn't materialized.
The corporate silo is alive and well.
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"We were surprised by how little interaction occurs across three major boundaries: the strategic business unit, the organizational function, and the geographic office location," Stuart says.
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In other words, people talk to the very same people they e-mail. As electronic collaboration technologies further develop, this may change. For now, e-mail interactions seem to reinforce human relations.
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This paper examines the latest of paradigms - the Virtual Network(ed) Organisation - and whether geographically dispersed knowledge workers can virtually collaborate for a project under no central planning. Co-ordination, management and the role of knowledge arise as the central areas of focus. The Linux Project and its development model are selected as a case of analysis and the critical success factors of this organisational design are identified. The study proceeds to the formulation of a framework that can be applied to all kinds of virtual decentralised work and concludes that value creation is maximized when there is intense interaction and uninhibited sharing of information between the organisation and the surrounding community. Therefore, the potential success or failure of this organisational paradigm depends on the degree of dedication and involvement by the surrounding community.
When the sought-after benefits fail to materialise, this is most often blamed on poor implementation rather than unsound thinking. By adopting a “do it better and get it right” stance, failure is rationalised as a shortfall in execution and the flawed assumptions remain to fight another day.
Perhaps there is a method to not only use KM data but also to offer characteristics of each individual based on their work relationships and interaction. Actually using the knowledge and the skills is what is important. Getting relationships identified will enhance the potential for using the knowledge and identifying the key players for any project. SNA provides this added value.
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Peter Drucker suggested in 1997 “the productivity of knowledge and knowledge workers will not be the only competitive factor in the world economy. It is, however, likely to become the decisive factor, at least for most industries in the developed countries
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SNA highlights who the critical resources are in the organization beyond knowledge, skills, and abilities. This insight might help with leadership identification, trust issues, communication strengths / deficiencies, or innovation skills that are intangible and hidden in most organizations.
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"A project is a localized energy field comprising a set of thoughts, emotions, and interactions continually expressing themselves in physical form."
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