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«La vocation des produits TIC est de générer des gains de productivité»
L’immatériel constitue aujourd’hui un enjeu incontournable pour l’ensemble de l’économie. A en croire certains, les actifs immatériels ont un rôle non négligeables en termes de croissance. C’est la raison pour laquelle nous aimerions approcher avec vous le profil macroéconomique de cette «nouvelle» économie de l’immatériel.
Tout d’abord, si vous me le permettez, il est nécessaire de clarifier les définitions et les différents concepts dont on parle, et avec lesquels tout le monde n’est pas forcément familier.
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Dans la «knowledge economy», le savoir et la production intellectuelle deviennent des inputs de production, la matière première, mais également l’output de cette nouvelle catégorie d’industries (en d’autres termes, on produit du savoir, ou des œuvres de l’esprit, avec d’autres savoirs ou œuvres de l’esprit). Tout cela correspond à de l’information «numérisable» qui peut être «traitée» par les TIC.
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La nouvelle économie est plus difficile à définir. Elle traduit l’impact des TIC et de la knowledge economy sur les processus productifs, la réorganisation des chaînes de valeur et on pense bien entendu que cette réorganisation des chaînes de production s’est basée sur des gains de productivité.
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The State of Intangibles Measurement - KPI's Are An Imperfect Answer
In the industrial economy, we had lots of ways of measuring our work. It was a mostly physical process so we could literally see what was going on. Our financial systems were built around this industrial model and we could also put dollar values on products as they progressed through factories and machines, converting raw materials into finished goods.
The shift to a knowledge economy has changed that. A lot of the value created today happens inside peoples’ heads or their computers. This is the case in service and technology businesses but even in manufacturing settings where it is the process, not the product, that creates so much of the value.
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Well here’s what worries me. KPI’s are by definition a small number of indicators. There is no guarantee that KPI’s are the right metrics. And they can be manipulated.
Projet de transformation : de la méthode SVP
Mais plus encore que la démonstration, les dirigeants devront sensibiliser les employés sur le fait qu’un projet de transformation n’a pas pour seul objectif d’améliorer le profit de l’entreprise, son expansion / ou sa survie sur le marché. Il a également pour objet de créer des avantages intangibles, tels que le développement des compétences et du travail en équipe, la création d’un environnement de travail plus satisfaisant et bien d’autres avantages encore.
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Les dirigeants devront donc informer les employés sur la date d’arrêt des anciennes méthodes et par conséquent de la mise en œuvre des nouvelles (sans dérogation possible).
The ROI of enterprise 2.0 learning — Informal Learning Blog
“You can’t manage what you don’t measure” is nonsense. The vast majority of what senior executives manage is immeasurable. They make judgment calls; they play hunches. How else do you select the right people for key jobs? How else do you choose your partners? How else do you divine the future? Organizations pay senior executives handsomely to buy their ability to make wise choices in the absence of simple measurements.
Intangibles Mismanagement and the Current Crisis
As we end this tumultuous week, I have a few thoughts on the relationship between intangibles management and the current crisis.\n\nHow bad intangibles management got us into this mess…\n\nA financial company's principal intangible assets are its people, its management, its processes, its brand and its customers. While all of these are important and none can be understood in isolation, process deserves special attention in this case. Processes are the way that a company institutionalizes its collective knowledge and experience. The unique processes of a financial company include those for processing transactions and managing risk.
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Most businesspeople continue to focus on financial analysis. If the balance sheet and income statement look good, the reasoning goes, we should be in good shape. But financial results are about the past. The future comes from those intangible assets I mentioned earlier: people, management, processes, brand and customers. In this crisis, bad management and bad process pulled down the brand, the financials and, in some cases, the whole company.
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How will American businesses find their way out of this mess? It certainly won’t be by building factories or new machines. The answer will come from the use of technology and knowledge-those same intangible assets (people, management, processes, brand and customers) can and will be leveraged to improve existing businesses and create new ones.
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Intellectual Capital from the Analyst Point of View | I-Capital Advisors
In developed economies today the most important factors associated with corporate competitiveness and growth are invisible. These intangible assets – collectively called intellectual capital – range from staff and management skills, software, R&D, brands and patents all the way to strategies, processes, and relationships with suppliers and customers. Yet despite its paramount importance, intellectual capital is still neither reported by companies nor valued by capital markets systematically and broadly.
The current state of accounting for a company’s assets, developed over centuries according to evolving economic needs, is not synchronised with today’s economic reality. If this less than full treatment of intellectual capital is continued, the associated adverse effects could be far-reaching: the cost of capital could remain inadequately high for many companies (particularly for those innovative, highly knowledge-intensive ones), investors and lenders might risk missing out on potential opportunities, and the economy on potential growth.
The Intangible Tipping Point | I-Capital Advisors
“We are going to look at this moment as the transition from the world in which the U.S. made things that were physical and tangible goods to the U.S. making things that are intangibles, ideas, not just services but things that have some longevity and value to others…In the interim here, we will see an enormous amount of unemployment and dislocation. But if we look forward a couple years, we are going to see an economy is in fact creating jobs, just a different kind than we are used to.”
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First, create better methods for measuring and managing intangibles
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Second, use this know-how to recreate the act of making tangible goods
What Are The Tangible Benefits?
To prevent the negative tangible results organizations must comprehend and manage the intangibles.
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