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10 Jun 09

The Fallacy of Financial Metrics

In both entrepreneurial and larger companies, we too often spend time focusing on the desired financial performance target, rather than the inputs that drive those numbers. Because boards, investors and management demand an objective way to measure performance, we often go right to the result without focusing on what caused those results.

blogs.harvardbusiness.org/...allacy-of-financial-metri.html - Preview

finance metrics indicators inputs performance revenue

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