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The State of Intangibles Measurement - KPI's Are An Imperfect Answer
In the industrial economy, we had lots of ways of measuring our work. It was a mostly physical process so we could literally see what was going on. Our financial systems were built around this industrial model and we could also put dollar values on products as they progressed through factories and machines, converting raw materials into finished goods.
The shift to a knowledge economy has changed that. A lot of the value created today happens inside peoples’ heads or their computers. This is the case in service and technology businesses but even in manufacturing settings where it is the process, not the product, that creates so much of the value.
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Well here’s what worries me. KPI’s are by definition a small number of indicators. There is no guarantee that KPI’s are the right metrics. And they can be manipulated.
The Fallacy of Financial Metrics
In both entrepreneurial and larger companies, we too often spend time focusing on the desired financial performance target, rather than the inputs that drive those numbers. Because boards, investors and management demand an objective way to measure performance, we often go right to the result without focusing on what caused those results.
Les KPI ne sont pas la priorité
Le plus important, c’est de savoir ce que vous voulez faire et comment vous allez le faire. Le moyen choisi pour mesurer ne vient qu’ensuite. “
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A force de marteler des slogans du type “On ne pilote que ce que l’on mesure”, on mesure un peu tout et n’importe quoi. Au final on ne sait plus trop ce que l’on pilote, ni même si on pilote. Je me demande s’il ne faudrait pas, durant un temps en tout cas, inverser la formule afin de se recentrer sur l’essentiel. “ On ne mesure que ce que l’on pilote”.
Zone Franche - blog de Gilles Martin: Ecouter et comprendre : pas avec les tableaux de bord
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