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Communautés 2.0 en entreprise: trois niveaux personnalisés!
"On a cru au départ au grand paradigme de la transformation globale et uniforme de l’entreprise traditionnelle en entreprise 2.0. La pratique est en train de prouver le contraire… En effet, plus je travaille avec mes clients au déploiement de stratégies Web 2.0 et de certains de ses outils à l’intérieur de leurs entreprises, plus je m’aperçois que ce déploiement doit se faire de façon graduelle, par projets pilotes."
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Premier niveau
Comme nous venons de le voir, le premier niveau de communauté touche l’entreprise dans son ensemble. Des communautés que je nomme d’intérêt et qui sont ouvertes à tous les employés: profil personnel et professionnel à partager avec tous afin de faciliter la communication et la conversation, faciliter aussi l’identification des expertises et faciliter l’innovation participative.
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Deuxième niveau
À ce niveau, les communautés se spécialisent et deviennent des communautés de pratique, si chères aux spécialistes des ressources humaines qui ne jurent que par la gestion du savoir. En effet, c’est à ce niveau que les communautés génèrent des contenus d’expertise ou de mémoire d’entreprise™ à partager entre employés d’une même spécialité en vue d’un transfert générationnel.
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Adidas’ Internal Communication Team on Enterprise 2.0
A nice updated slideshow of Adidas’ Christian Kuhna on their implementation approaches and lessons learned.
Adoption of social tools in Clifford Chance
During our Insight Event last week, Sam Dimond (Director of Knowledge Systems) outlined his thoughts on how to get started with social tools, drawing from his experience of the adoption of blogs and wikis in Clifford Chance.
Creating Enterprise Information Architecture at Océ
This is the third in a series of interviews with Samuel Driessen, Information Architect at Océ, about their Enterprise 2.0 implementation and adoption experiences.
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The information architecture is the glue that bonds business and IT components and it looks at both structured and unstructured information. The unstructured information can give context to the structured information.
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In the past Océ could clearly distinguish the tools R&D and Manufacturing & Logistics (M&L) use. Only when data was transferred from R&D tools to M&L tools a joint responsibility existed. However, this led to silos and inefficiency. Now M&L needs more access, commitment and collaboration from R&D to be able to organize M&L in such a way to reduce such factors as lead time. There is a common product cycle management tool to help with this.
Transparent Office: Enterprise 2.0: Skip the Pilot
There's an orthodoxy in Enterprise 2.0 circles about how you're supposed to run an implementation. The orthodoxy goes something like this: Start with small-scale pilots, define your business objectives, watch the pilots closely, evaluate their success, make a go/no-go decision. (A good recent articulation of this view is in Chris McGrath's recent post on 8 Tips for a Successful Social Intranet Pilot.)
As far as I can tell it's what everyone thinks. In fact, it's what I used to think. Unfortunately, it's dead wrong. The orthodoxy is wrong for a very simple reason: Size matters. By constraining the size of your pilot, you significantly alter the way your company can and will use the tools.
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There's an orthodoxy in Enterprise 2.0 circles about how you're supposed to run an implementation. The orthodoxy goes something like this: Start with small-scale pilots, define your business objectives, watch the pilots closely, evaluate their success, make a go/no-go decision. (A good recent articulation of this view is in Chris McGrath's recent post on 8 Tips for a Successful Social Intranet Pilot.)
As far as I can tell it's what everyone thinks. In fact, it's what I used to think. Unfortunately, it's dead wrong. The orthodoxy is wrong for a very simple reason: Size matters. By constraining the size of your pilot, you significantly alter the way your company can and will use the tools.
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An artificially constrained pilot is always a poor representation of post-pilot collaboration, because the range of potential interactions is so limited. The value delivered to each individual participant is exponentially smaller than it would be at full scale, and the ways that people will use the tool are different.
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Balancing Technology and Culture During a Social Business Implementation
The topic of corporate culture and social computing has been done to death but still seems to rumble on as an undercurrent for many blog posts. Views range from the suggestion that corporate culture needs to be right for social computing to succeed all the way through to suggestions that social computing can act as a catalyst for cultural change. Of course its never as clear as either of those academic stances and when you listen to people in workshops saying, "it's not about the technology, it's about the people," in the same breath as, "the platform has to be perfect," it becomes very apparent very quickly that there is confusion over where the optimum balance lies.
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Let me start by saying the final aim of any social business program shouldn't be to find balance between technology and culture.
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In a company with a good culture they'd see the benefit of sharing and make the best of the tools they have. In a poor culture, one where there is fear or dislike of sharing, it's easy for people to use the drawbacks of the technology or process as an excuse not to share. "It's too cumbersome to upload a document," "It's too difficult to find a time when everyone is available for a meeting." In this case an answer would be to set-up a blog platform. Make the blog platform easy to use. Make the process of posting to the blog wonderfully simple. Those people who didn't share simple because the ways of sharing in the past weren't good enough will now be able to share. Those who used technology as an excuse will still not share.
Implementing Enterprise Micro-messaging at Océ
I recently spoke with Samuel Driessen, Information Architect at Océ, about their enterprise micro-messaging experiences. Océ is a leading international provider of digital document management technology and services. Samuel is located in the Netherlands and his responsibilities include both the information architecture for structured data in applications such as PLMS and SAP and the unstructured content in places such as email and knowledge management programs.
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The low barrier to entry helped expand the number of users. The intuitive and attractive interface also helped. Samuel said that there were only about 15 to 20 people using Twitter in the company when he introduced Yammer. Now there are over 250 Yammer users
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about what they are doing and ask questions about their work while they work. Samuel has found that everyone who participates is very helpful and polite. There has been no bashing. He is collecting examples of where micro-messaging helped the organization.
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Intel's Enterprise Social Computing Strategy Revealed
For the last 18 months, Intel has invested a significant effort to develop a full strategy & implementation roadmap for social computing within the enterprise. I am pleased to announce the release of a white paper Developing an Enterprise Social Computing Strategy that I did jointly with Malcolm Harkins, Chief of Information Security. The paper details our approach towards embracing the use of collaborative technologies while addressing the mitigation of legal, HR and governance issues. Here are some key areas you will find detailed in the paper
Six Important Conversations To Have To Bridge The Enterprise 2.0 Cultural Gap
Here are six conversations that I recommend occur in your organization that will help your organization bridge the cultural gap between the status quo and the organization as an effective user of Enterprise 2.0 tools. This builds on a previous post where I stated that "to optimize the technology and achieve improvements in organizational effectiveness...a focus on the overall organization is important."
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A preliminary step prior to these six conversations is to educate members of the organization about these new Enterprise 2.0 tools. The matters to be shared include: the nature of the Enterprise 2.0 tools being deployed; how the tools compare with the popular Web 2.0 tools with which people may be familiar (Facebook, Twitter, blogs, bookmarking, wikis, search); how the new tools fit with existing tools being used
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We can compare these behaviors, attitudes, norms and values to what exists in the current organization. We can ask, in what ways will we have to behave differently or need to develop different attitudes and values.
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Enterprise 2.0 Reflects the Culture
Why are Enterprise 2.0 implementations of blogs, wikis, or forums not living up to the expectations of the technology?
The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If the “social” part of social media doesn’t exist within your organization or is corrupted, all you’re going to end up with is “media” – a blog with no readers or a wiki with no edits.
Smart Social Networking For Your Small Business - Forbes.com
Anyway, Social Software Tools: A Critical Evaluation offered useful insight into the choices SMBs need to make when moving into social networking. Tony Byrne, founder of CMS Watch, started with a useful breakdown of the complex world of social networking, beginning with separating external and internal applications, depending on whether the connections occur inside or outside your company:
A Practical Guide to Implementing Web 2.0 (aka Social Networking Tools) in Your Organization
A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers. They have achieved neither objective. So they're stuck with some very large and expensive lemons, three in particular:
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Real-Time
Conversation: IM + Google Wave -
Virtual
Presence: Screensharing
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Implementing Enterprise 2.0: Free Chapter 7 – Governance
sks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Definition of governance
* The importance of the governance
* Six steps in a typical governance process
* Worksheet on stakeholder interests
* Professional service firm case study
Dear Enterprise 2.0,
You seem to have nailed the technical aspects down but you’re missing or ignoring the most important aspects of this change. My business imperatives are simple: globalization, information management, innovation, speed, ROI, cost transformation, and survival. So when you come to my leader’s office, please be prepared to answer a few questions:
* How can I integrate these tools within my environment and address my imperatives?
* What do I need to do for my people? Training? Education? Transformation?
* What services can be added to the tools to serve my business needs?
* What solutions can you bring to table to have an immediate impact to my productivity?
* How do I convince my business managers to replace their current processes with you?
* How can I measure success and how will I know that I am heading down the right path?
* What patterns, templates, and success stories do you have to show me?
I have an enterprise full of people that claim to understand Web 2.0. What I need from you is the implication of 2.0 to my business model. My door is wide open and I am waiting for you,
10 DOs and DONTs of organizational change
I drew on the core ideas in our Implementing Enterprise 2.0 report and framework (as above). Enterprise 2.0 is ultimately far more about organizational change than technology, though it happens to be driven by web technologies. As such much of my focus today is on how to change organizations, to literally create the next version of the enterprise. Far more details on how to put the ideas below into practice are in the Implementing Enterprise 2.0 report.
My list got an extremely positive response from the audience, so I thought I’d share it here.
The Enterprise 2.0 LifeCycle
This life-cycle is the stages in which I have seen organizations, communities, and businesses adapt to the changing and available technologies that help their organization grow and thrive. This may ring a little familiar to those who are familiar with the Software Development Life-cycle (SDLC), the long, costly, and project creep way of doing business. In this approach, we do not wish to reinvent the wheel. We firmly believe that there are many excellent open-source solutions that are ideal for business collaboration, communication, networking, and transparency.
Top Enterprise 2.0 Tips for Improving Workforce Collaboration in 2009 | SocialComputingMagazine.com
And now, in this final segment, we're learning from the folks who have seen the successes and failures of implementing Enterprise 2.0 technologies first hand, as they share their Top Enterprise 2.0 Tips for improving workforce collaboration in 2009. As one would expect, these tips might conflict with one another, since each CEO has a different vision for the needs in the industry and a different idea of how best to fulfill them. Hopefully, as 2009 progresses, we're going to hear more and more differentiation from each of these players as they struggle with the threat of commoditization.
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Start with groups who have a real business
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Know what you're trying to accomplish before you even start
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Enterprise 2.0 implementation success factors | Synergise IT
In my previous post on Enterprise 2.0 implementation success factors, I discussed the factors that relates to the non technological aspects of an Enterprise 2.0 implementation and the things to consider and look out for. Below is an updated model.
The Content Economy: How to successfully implement social software company-wide
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Different groups will find value in different ways
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Enlisting energetic evangelists in their respective geographies and divisions is critical
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