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Sep

2011

The promise and challenges of Benioff's social enterprise vision

"Salesforce’s Marc Benioff continued his now-epic stream of social business thought leadership at this week’s Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are in sales automation and cloud-based SaaS the right firm to take organizations fully into the social world of the 21st century?"

www.zdnet.com/...1722

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socialbusiness enterprise2.0 socialenterprise salesforce crm socialcrm data cloud hosting sales

However, I’m not quite sure that Salesforce has fully connected their products to it. At least not yet, not in their present form. But they are heading in the right direction faster and more thoroughly than just about anyone else except IBM or perhaps Jive.
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- There is perhaps no one in the industry presently who is conducting both the detailed external research about what large companies are doing with social business while feeding that knowledge into the product development of an increasingly sophisticated and extensive social business platform
- Before yesterday, I would have said Salesforce has useful social products and very good vision but the gap between vision and execution was still too large for most organizations to commit to. But as of today it’s clear they are squarely in the midst of a major reinvention as a pioneer for 21st century business.
- It’s about the data. The connection of social media and data is one of the most profound, important, and high value relationships, as the world is just beginning to perceive.
- It’s a full spectrum social business approach that’s aimed at the flow of work. Now that their vision also integrates customers, business partners, as well as employees, the Salesforce social business vision is now much more complete, end-to-end.
- One of the most complete and mature social platforms. With employee collaboration, customer engagement, and social analytics, combined with an open platform, 3rd party apps ecosystem, and cloud-based hosting, only Jive comes as close to a turnkey solution
- Hosting in the cloud. Even with the new data residency option, many organizations are simply going to demand their social business platforms run inside the enterprise, for security, control, or regulatory reasons.
- Early focus on Sales and CRM. Salesforce seemingly cannot abandon the part of the business that built them up in the first place. Yet the platform still exudes a very strong aura of its sales automation roots and this is a distinct turnoff to many parts of the enterprise
- Still not enough enterprise sensibility. While many of their partners offer capabilities that large companies need, like LiveOffice’s new compliance capabilities for Chatter, a list of things comes to mind that large organizations will want in their social software:
- I instinctively find the whole picture to be one in which slightly too much control ends up in the hands of Salesforce and not enough to the customer.

Aug

2008

Cloud Computing in the Enterprise

www.slideshare.net/...ud-computing-in-the-enterprise

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IT cloudcomputing hosting scalability

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